Colors Marathi plans high-decibel campaign for IMFFA 2015 telecast

MUMBAI: Colors Marathi is prepping up to air the International Marathi Film Festival Awards (IMFFA) 2015 in mid-December and will be backing it with a high-decibel promotional campaign across platforms.

The awards were held from 25 October - 1 November on the Norwegian Epic Cruise in the Mediterranean high seas. The seven-day extravaganza celebrated Marathi films and television and kicked off from Barcelona (Spain) via Naples, Rome, Florence, and Cannes amidst the Mediterranean high seas.

The high octane awards will be escalated through a strong marketing plan targeted at entire Maharashtra. Marketing of the awards will be done using mass media platforms like TV, outdoor, print, radio and digital. 

For the telecast of the awards on television, Colors Marathi is also planning to execute a high blare TV plan across top news and music channels. Along with that, a radio plan across top radio stations to build reach and frequency as well as an OOH plan covering Mumbai, Pune and ROM markets have been chalked out.

A combination of on-ground media platforms like hoardings and tactical media like bus shelters, station boards and bus panels will be leveraged to drive viewership. This will be further amplified by launch day ads in leading print to achieve impact and widespread reach.

On the digital ground, paid and organic campaigns across Facebook, YouTube and mobile will add to the high decibel marketing campaign for IMFFA 2015. It will be followed by a symposium on the road map for Marathi entertainment with an elite panel of veteran’s Marathi film stalwarts.

Head of Colors Marathi Anuj Poddar said, “Colors Marathi has been committed to bringing the best of entertainment and visual extravaganzas to its viewers thus elevating their viewing experience. It is with this endeavour that together with IMFFA, we curated a property of unmatched scale and grandeur, setting new benchmarks of entertainment. The celebrations have just begun and will continue into the most extravagant chapter of the Marathi film and television industry.”

International Marathi Film Festival Awards CEO Chidambar Rege added, “IMFFA transcends beyond regular awards with performances, and has gone on to represent the unified voice of the Marathi film and television industry. We are sure that IMFFA 2015 that will be telecast on Colors Marathi will once again take Marathi entertainment to new highs.”

The IMFFA 2015 were audited by Ernst & Young.

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