Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

MUMBAI: With a view to up the entertainment quotient in the prime time band of 9 - 10 pm, the leader in the Kannada general entertainment channels’ space, Colors Kannada is planning to launch three new shows in February.

The channel has earmarked a budget of Rs 3 crore on the marketing campaign of all three shows.

While the two fiction shows are titled Om Shakti Om Shanti and Manedevru and will go on air on 8 February, the channel will also launch the second season of the non-fiction show Super Minute on 13 February.

The channel has brought on board Emami as the co-powered by sponsor for the game show Super Minute season 2, whereas Manedevru is powered by GRB. The channel is in advance stages of negotiations with a brand for Om Shakti Om Shanti.

Super Minute season 2 will be hosted by Kannada actor Ganesh. The show, which is an adaptation of the international format Minute To Win, will be aired every Saturday and Sunday at 9 pm.

Om Shakti Om Shanti will be aired from Monday - Friday at 9 pm and tells the saga of revenge, whereas Manedevru produced by Kannada actor Power Star Punit Rajkumar will occupy the 9.30 pm slot on the channel. The show depicts the tale of Janaki, a na?ve simple girl from a quaint village who is offered the hand of an NRI in marriage but destiny seems to deal her another hand altogether.

Colors Kannada business head Parameshwara Gundkal said, “We understand the wants of the Kannadiga viewers’ heart and mind… From getting Ganesh to host the much loved Super Minute to building an ensemble cast and weaving an intriguing plot for our fiction dailies, Colors Kannada strives to push the envelope by offering its viewers compelling content that keeps them glued to their TV screens daily. Our three new shows promise to entertain our loyal viewers in the 9 - 10 pm primetime band throughout the week.”

Speaking to Colors Kannada, Colors Bangla and Colors Odiya project head Ravish Kumar added, “Super Minute season 2 returns with double the entertainment and double the fun. The idea behind adapting the show from an international game Minute To Win was to come up with light hearted games, where everyone in the family will enjoy and play together. The idea was to build a family connection.”

Last year Super Minute witnessed one common man facing off with a celebrity to win the prize money. However in the new season there will be a new twist, where seven contestants will battle against each other in the first stage. These contestants will be from different walks of life and the winners from amongst the seven will get a chance to play in the second stage with the celebrity. With each game that the common man and the celebrity play, the money in the tree will be scaled up and the final reward will be then given to the common man. The format is owned by Endemol Shine and the show will run for 12-13 weeks.

Colors Kannada will promote the three new shows through radio and television targeting news channels like TV9 in big way. Apart from this, the shows will be promoted via the outdoor medium through hoardings in Karnataka. The channel is also targeting close to 30 lakh people through SMS blast. Super Minute season 2 will also be promoted in print through a half page ad in Vijay Vani magazine. The channel will also take to social media to touch a chunk of the audience.

Speaking on the channel’s leadership position in the Broadcast Audience Research Council (BARC) India ratings data, Kumar opined that being the number one channel was great but staying in the position was difficult. “In order to stay in the lead, one needs to have great strategies. Our strategy is to satisfy our consumers by experimenting and innovating with new content, which will be entertaining for the audience. Furthermore, we will continue to give viewers a great mix of reality content - both in Indian and international formats. Our motive is to bring the best for our audiences.”

Latest Reads
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories