Television

Big Magic Ganga to air ‘Har Mushkil Ka Hal Akbar Birbal’ in Bhojpuri

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MUMBAI: With a view to reach out to a larger audience base, Reliance Broadcast Network will be dubbing its Hindi language historical comedy show Har Mushkil Ka Hal Akbar Birbal in Bhojpuri.

The show, which is currently aired on the Hindi channel Big Magic, will now also be showcased on the network's regional channel Big Magic Ganga in Bhojpuri, from Monday to Friday at 5:30 pm, with a repeat at 9:30 pm.

The channel hopes that the step towards extending its Hindi shows to a regional audience in their language, will bring in larger affinity supported by widespread distribution of Big Magic Ganga.

Akbar Birbal is a fresh comic take on the childhood folktales of Akbar and Birbal that have never been showcased on television before.

Reliance Broadcast Network executive vice president and business head Ashwin Padmanabhan said, “With over 50 per cent market share, as per BARC ratings, Big Magic Ganga is the number one regional channel of Bihar and Jharkhand. The national audience loves Har Mushkil Ka Hal Akbar Birbal and we are sure it will garner a loyal viewership in Bhojpuri as well.”

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