Television

Big Magic Ganga preps for 4th season of ?Rasoi Ki Rani?

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MUMBAI: Big Magic Ganga, the regional channel from the Reliance Broadcast Network Limited (RBNL) stable, is coming up with the fourth season of its show Rasoi Ki Rani ? Jeetein Sitaron Ka Dil.

The show is a search for the greatest chef at home who can deliver an experience of the most authentic regional cuisine for celebrity guests. Ripudaman Handa, winner of MasterChef ? Kitchen Ke Superstar will host the show, which will also include celebrity walk-in guests.

An extensive 90 day audition phase will be held to select the best candidates. Women from 16 cities of UP, Bihar, Jharkhand, Madhya Pradesh, West Bengal and New Delhi will participate in this reality show. The show consists of three rounds ? Interactive Game, Masala Muqabla and Jaika E Bahar. A total of 18 women will be chosen as part of the audition process, out of which four will reach the grand finale.

Big Magic Ganga senior vice president, TV programming Partha Dey said, ?The new season ofRasoi Ki Rani ? Jeetein Sitaron Ka Dil, is an addition to the already established and immensely popular property. With every new season, our aim is to raise the bar in terms of engagement level with the audience and providing them with lots of entertainment. We are delighted to have Ripudaman Handa, winner of MasterChef ? Kitchen Ke Superstar as the host and are certain that he will add a lot of credibility to the show with his vast knowledge and experience. The show is extremely high on aspiration and will definitely create effective integration opportunities for our partners.?

The series will see a robust marketing plan across key markets, which will include high decibel radio promotions and extensive promotion through activation and branding.

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