MUMBAI: Encouraged by the success of Police Files season 2, Big Magic Bihar and Jharkhand is all set to launch the third season of the show.
Highlighting real life stories of crime, retaliation, presence of mind and bravery from the Hindi heartland, the series promises to engage with audiences as they relate to each story.
This new season revolves around the core thought ‘Soch Badlo Samaj Badlega’. This is to encourage people to be more socially responsible, be aware of happenings around them and to become guardians of society. The season will feature multiple hosts and will launch on 4 August, airing every Monday to Friday at 10pm only on Big Magic Bihar and Jharkhand.
In this season, the programme strives to evoke ‘Preventive action’ within everyone with the campaign ‘Soch Badlo Samaj Badlega’, and urges people to stand up against crime and take corrective measures against them.
This season will also witness various anchors from the region who will narrate the stories to viewers, various stories of impending crime, bravery and quick wittedness.
Stories this time are equipped with real heroes, real footages, real crime scenes which will enthrall the viewers. Also on board, and adding credibility will be real testimonials, on camera investigations and other live action.
The series will be shot at real locations of crime in UP, Bihar and Jharkhand. Real cops will share their investigative reports and incidents to highlight the case and provide proactive and preventive crime measures to the viewers.
Reliance Broadcast Network COO – television business Lavneesh Gupta said, “In continuing our endeavour to offer audiences in the Hindi heartland locally relevant and insightful programming, we are excited to launch the new season of Police Files ‘Soch Badlo Samaj Badlega’. The regions of eastern UP, Bihar and Jharkhand are going through a massive change, be it social, political or economical and the timing couldn’t be more perfect. We look forward to offering engaging content that audiences can enjoy and advertisers can ride on.”
The new season will be promoted through an aggressive multi media campaign, featuring TV, radio, OOH, print, and digital across the Hindi heartland. The channel will also promote the show through various locally relevant on-ground campaigns and associations.