Bengali film viewing has dropped: CII & IMRB report

KOLKATA: Majority of Bengali film viewers in Kolkata have not been in theatres in the last one year to watch a Bengali film, despite proliferation of multiplexes. However, it is interesting to note that in the districts, around two thirds have visited movie theaters to catch a Bengali film, but the frequency of visits are quite low, not even three films in a year, reveals a report ‘Bengal Bioscope: A Big Picture Outlook for Sustainable Growth’ launched jointly by the Confederation of Indian Industry (CII) and IMRB.

The report further reveals that around 30 per cent of Bengali cinema viewers do not contemplate watching a Bengali film in a hall in near future and an additional 10 per cent have stopped watching Bengali films on big screens in the last one year.

This is further corroborated by IMRB’s primary survey of 35 single screen theatres across Kolkata and West Bengal revealing 30 per cent occupancy on weekends and around 20 per cent on weekdays.

The tastes and preference of viewers in Kolkata and rest of Bengal are quite different which is echoed by only handful of releases successfully straddling both geographies.

While original engaging content, a larger pool of good actors and directors and better in hall experience can drive Bengalis back to cinema halls.

The report was launched at CII Big Picture Summit – Vision Bengal, 2014 on 12 December. The CII has partnered with IMRB International to conduct a study on Bengali film industry that focuses on understanding the emerging business models, importance of internet and innovative viewer engagement methods that are vital for the growth of the industry. 

As a part of this project, IMRB conducted a first of its kind consumer survey across eight districts in urban West Bengal to learn the changing nature of film viewership and the general perception of Bengali films among its target audience. In addition to the consumer survey, a series of interviews were conducted to understand the trade insights of the film industry through in depth interactions with producers, actors, directors, distributors, exhibitors and broadcasters of Bengali cinema, it is further learnt.

“With the increasing investment in infrastructure and production as well as growing consumer interest in regional cinema, we see a very bright future for Bengali film industry which has always been a flag bearer of creative excellence. The study encompasses the key constituents of the industry - producers, creative artists, distributors- as well the opinions of consumers who decide the fate of the creative products,” said IMRB International SVP media & retail Hemant Mehta.

CII director General Chandrajit Banerjee said, “CII’s vision is to take the Indian Media and Entertainment sector towards achieving $100 billion by the year 2020. We expect that this growth will also come from regional media and entertainment markets across India.”

“Regional is the new national and it fits well for the media and entertainment sector. Bengali Cinema has an enviable past and it continues to be one of the most vibrant regional film industries in the country,” Banerjee concluded.

Latest Reads
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories