BBC launches news in Indian languages, ties up with Eenadu and India News

MUMBAI: BBC has launched news services in four Indian languages – Marathi, Gujarati, Telugu and Punjabi as it expanded business in the country for which BBC director-general Anthony William "Tony" Hall has arrived. BBC Duniya, a nightly television news bulletin in Hindi, has also been relaunched; it will be telecast on India News.

The Punjabi service will initially be online and on social media and include video coverage. BBC, in its blurb, advertised Punjabi as the eleventh most spoken language in the world, used by 100 million people -- the highest in Pakistan. Among the popular Punjabis, it stated, are the former Indian prime minister Dr Manmohan Singh, seven Indian army chiefs and six Air Force chiefs.

Formally opening a BBC bureau in Delhi, BBC’s largest outside the UK, the D-G said that the audience in India had trusted the BBC for decades for bringing them independent and impartial news, and millions would get the chance to access BBC in their own languages, IBNS reported. Expanding the news bureau in Delhi and opening two television studios is a part of the UK Government's Rs 25 billion (GBP 291 million) investment in India.

BBC, which has now partnered India News and Eenadu TV, was already held in great regard across India, and BBC News was being offered to new audience, especially the next generation. BBC has recruited 150 smart journalists from across the country, the D-G added.

The new services would also be available online and on social media, with BBC Prapancham, a Telugu TV bulletin which will be aired on Eenadu TV (Telangana) and Eenadu TV (Andhra Pradesh).

Eenadu TV Network CEO K Bapineedu said, that the BBC initiative to produce international stories in the Telugu language to be aired on ETV Network will add value to their endeavour of reaching the Telugu audience with the highest reach and authenticity.

India News operator-owner iTV Network founder-promoter Kartikeya Sharma said that BBC was famed for its unbiased and well-researched content which would be reaching its viewers in a format and language they could comprehend.

Latest Reads
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories