Television

Asianet News Digital’s suvarnanews.tv claims to have registered 20 times Y-o-Y growth

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/08/21/asianet.jpg?itok=1Ozs2qfO

MUMBAI: Asianet News Kannada digital platform www.suvarnanews.tv has reported a phenomenal 20x year-on-year growth. This shows the potential of vernacular in driving the next big wave of digital news growth. As the language with the third highest Internet adoption after Tamil and Hindi, Kannada has emerged as a significant growth opportunity.

Since its inception early last year, Asianet News Network’s Digital strategy has been focused on consolidating its dominant market leadership with focused digital media penetration in Kerala with www.asianetnews.tv and Karnataka with www.suvarnanews.tv. Its more recent English digital news property www.newsable.com delivers millennial centric hyperlocal video content.

As it strengthens its Telugu news property http://telugu.asianetnews.tv the network is also establishing a significant foothold in Tamil with an upcoming acquisition.

The recent KPMG-Google report titled “Indian Languages - Defining India’s Internet” is ground-breaking in many ways. It details on the growth momentum in the Indian language internet user base clocking a healthy 18 per cent CAGR until 2021, over its proportionate growth in English of three per cent. It also talks about how Tamil, Kannada and Telugu will be amongst the most digitally engaged netizenry. With 33 per cent of the Indian language internet users accessing news exclusively online, outnumbering even digital payments, vernacular is clearly becoming the rider of growth in Digital News.

“Suvarnanews.tv is a one-stop destination for the Kannadiga which combines the video and text news, and entertainment stories. Suvarna News, along with Kannada Prabha, which has a 50-year journalistic legacy serves its audience with hyperlocal video-led content. This significant growth comes on the strength of a well thought through strategy to integrate both the broadcast and print content on digital and provide enhanced user experience and engagement,” says Asianet News Network – digital chief operating officer Anoop N.

“As a vernacular-video leader in its category the Asianet News digital network promises to deliver top quality content. With 99 per cent of the Indian language internet users accessing news content on mobile devices, we’re also continuously focused on the platform to be mobile friendly both from a format and engagement perspective.

“The digital news opportunity is a significant opportunity that the vernacular market has been relatively slow in capitalising on,” says Kannada Prabha and Suvarna News editor-in-chief Ravi Hegde. “With suvarnanews.tv, we are focused on securing a first-mover advantage. Building collaboration between TV and digital desks along with a deep focus on vernacular video content was at the core of the strategy. With regional news being the preferred category of digital news, we’ve also sharpened our focus at delivering Karnataka like none other,” he elaborates.

“Our investments in digital have been focused on building a media tech asset that dominates with its content and video format, and through this, drive market leadership,” adds Asianet News CEO Amit Gupta.

“It creates another strong platform for brands that work with us to capture and expand their presence and market reach riding the wave of vernacular digital growth.” Contexted with the KPMG-Google report that estimates 82 per cent of Kannadigas having a propensity to respond to an advertisement in the vernacular, it’s no surprise that brands will want to maximize on this opportunity.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Baavle_Utaavle.jpg?itok=roHnkzhD
Sony Sab strengthens primetime slot with 'Baavle Utaavle'

Sony Sab is all set to launch its new show, Baavle Utaavle, #Gufu Ki Visfotak Love Isstory, produced by Director’s Kut production house Rajan Shahi. The show will go on air on 18 February, every Monday to Friday at 10 pm.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/TV9_Bharatvarsh.jpg?itok=lzr3B7fe
TV9 enters Hindi heartland with TV9 Bharatvarsh

TV9 News Network is all set to launch its national Hindi channel, TV9 Bharatvarsh, next month in Delhi. The channel is ready with its largest news studio in the country, which will use the best of AR and VR technologies, and BOT news tracker in its presentation.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Chrome_DM.jpg?itok=Vzh5LDxy
Tariff order implementation: Pay channels' connectivity drops ranging from 61% to 0.5% across genres

The ongoing flux in the broadcast sector due to the new TRAI tariff order implementation has had a significant impact on the connectivity of pay channels in the country. After the new regulatory framework kicked in on 1 February, pay channels’ connectivity witnessed a drop ranging from 61 per cent...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/Rupay.jpg?itok=X8M0HO9f
Pro Volleyball League attracts 14.3 mn viewers in week 1 on TV

The first leg of RuPay Pro Volleyball League (PVL) which happened in Kochi witnessed 14.3 million viewers sample the league on Sony Pictures Network (SPN) India.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/mtv.jpg?itok=raQzzzLI
MTV associates with Brave Combat Federation for 'Brave 20'

MTV, India’s youth brand, is all set to bring the fight series MTV Brave 20 in association with the Brave Combat Federation presented by Mercury Sports Entertainment on 17 February at 9 pm.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/bag.jpg?itok=WdVZEAML
Q3 2019: BAG Films Television and Radio Dhaamal profits up

The Anurradha Prasad-led BAG Films and Media Ltd (BAG Films) reported 38.1 per cent higher year-on-year (y-o-y) consolidated revenue for the quarter ended 31 December 2018 (Q3- 019, period or quarter, under review) at Rs 48.67 crore as compared to Rs 33.94 crore in the corresponding prior year...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/zee.jpg?itok=paGRPClV
Comcast, Sony in the running for ZEEL stake?

In the latest financial results, Zee Entertainment Enterprises Ltd (ZEEL) MD and CEO Punit Goenka mentioned that the company has narrowed down its search for a partner to divest up to 50 per cent stake in the company, an announcement it made in November 2018.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/9x-jalwa.jpg?itok=dTEgvuDY
9X Jalwa launches Jalwa #10YEARCHALLENGE

MUMBAI: 9X Jalwa, the Bollywood hits music channel by 9X Media, has created Jalwa #10YEARCHALLENGE, a unique property that showcases the songs of Bollywood stars from past to present. Jalwa #10YEARCHALLENGE will feature stars such as Aamir Khan, Aishwariya Rai, Kajol, Akshay Kumar, Salman Khan,...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/Murtaza-Ahmadi.jpg?itok=4zZ7uTuy
CNN meets the young Lionel Messi fan from Afghanistan who is now a Taliban target

In January 2016, a photo of young Murtaza Ahmadi went viral, thanks to his makeshift version of an Argentine football shirt of his idol Lionel Messi. The photo earned the child two autographed shirts, a signed football and a meeting with the footballer in Qatar 11 months later.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories