Television

Amagi to provide ad solutions to Sun TV Network

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MUMBAI: Sun TV Network with the reach of more than 95 million households in India is commencing its business association with Amagi Media Labs. Amagi offers geo-targeted advertising solutions in 23 channels across 26 markets in India.

Amagi Media Labs is expanding its offerings by adding new HD channels of Sun TV Network Ltd. to its bouquet of channels who are offered targeted advertising solutions. The channels are -- Sun TV HD, KTV HD, Sun Music HD, Gemini TV HD, Gemini Movies HD, Gemini Music HD Udaya TV HD & Surya TV HD, to help advertisers reach out to the niche Southern India audience. All HD channels from SUN TV network carry the same content as their SD counterpart.

Using Amagi's technology, SUN TV network will monetise HD feed by separating HD feed from SD feed for which Amagi will have exclusive rights to sell.

Sun TV (SD) is leading Tamil GEC channel garners over a billion impressions every week with close to 90 per cent reach across TN. Sun TV HD has 40 per cent viewership from Chennai, 17 per cent from Bangalore and 43 per cent from Rest of TN.

KTV is a 24-hour Tamil movie television channel featuring Tamil films. KTV HD has 37 per cent viewers from Chennai, 15 per cent from Bangalore and 48 per cent from rest of TN.

Sun Music is a 24-hour music channel that features popular Tamil film music. Sun Music HD has 32 per cent viewers from Chennai, 2 per cent from Bangalore and 66 per cent from rest of TN.

Gemini TV is the leading Telugu television channel which is part of the Sun TV Network. The channel's programming includes big ticket fictions, films, film-based programs, and game shows. Gemini TV HD has 6 per cent viewers from Hyderabad, 92 per cent from rest of AP and 2 per cent from Bangalore.

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