Television

ZEEL appoints Pradeep Hejmadi as Business Head of Zee TV

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/15/praddy1.jpg?itok=fPR4_4QN

MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) today announced the appointment of Pradeep Hejmadi as business head - Zee TV. Pradeep will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga, chief content and creative officer (CCCO), Zee Entertainment Enterprises.

Speaking on the appointment, Punit Goenka, MD & CEO, Zee Entertainment Enterprises said, “We would like to welcome Pradeep into the ZEE family. With multi-dimensional understanding of the Indian media industry, he has spear-headed and successfully launched, innovative and first-in-class profit-bearing initiatives in the Indian media marketplace. We are confident that his industry knowledge and consumer insight will be invaluable in driving Zee TV’s further growth and innovation.”

Bharat Ranga, chief content and creative officer (CCCO), Zee Entertainment Enterprises Limited said, “Pradeep brings with him an immense experience that will help us drive our Vision 2020 goals. We welcome him on-board and we are confident that his presence will add value to the channel and the organisation.”

Pradeep Hejmadi commented on his joining, saying, “ZEE’s flagship channel Zee TV has a rich and successful history behind it and I am looking forward to being a part of its future.  With the incredible talent, original content and dynamic team that the channel has at hand, I am sure that we will be able to break new barriers and conquer even greater heights.”

Pradeep has over 18 years of experience in the Indian media industry spanning Media Sales, Media Planning and Buying, Consumer Research, Business Planning and Product Development. Prior to joining ZEE, he was the Senior Vice President - Strategy Group & Marketing at TAM Media Research Pvt. Ltd. where he was responsible for anticipating needs and focusing resources towards ensuring TAM that builds on its Intellectual Properties and drives the value upwards for consumer insights data and services. He pioneered the Radio Audience Measurement (RAM) Service in India and launched a Sports Sponsorship Evaluation & Consulting division - TAM Sports, thus consistently delivering revenue growth year-on-year, through development and delivery of new and innovative products/services.



He formerly served as director - business and operations, Nickelodeon India at MTV Networks India and as director - research at Turner International India. He was also associated with organisations such as Discovery Communications India, J. Walter Thompson and The Times Of India. Pradeep is a Science Graduate from Mumbai University and is extremely passionate about playing Badminton and running marathons.



Pradeep Hejmadi’s appointment is with effect from 1 July, 2014.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/27/basketball_league_0.jpg?itok=l_GtuGbF
3BL comes to India with Rs 30 cr budget

MUMBAI: The fastest growing urban team sport in the world, 3x3 Basketball comes to India for the first time with 3BL – 3x3 Pro Basketball League. 3BL is an intellectual property of YKBK Enterprise that has been granted the exclusive rights contract from FIBA 3x3 for the Indian subcontinent, making...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/27/Abhishek_Rege.jpg?itok=fqMMX2t5
Endemol Shine sees scripted shows as new area of growth

MUMBAI: Endemol Shine India (Endemol Shine), best known for producing shows such as Bigg Boss, Master Chef, Khatron Ke Khiladi and Dance India, has a lot going for it this year. The company will produce the second season of The Test Case for Balaji Telefilms’ OTT platform ALTBalaji after tasting...

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/27/Colors_Channel.jpg?itok=0_8wTiDG
Viacom18 channels re-enter across genres list as Sun TV strengthens lead

BENGALURU: Two Viacom18 returned to Broadcast Audience Research Council's (BARC) weekly list of top 10 television channels across genres in week 16 of 2018 (Saturday, 14 April 2018 to Friday, 20 April 2018). The channels were Viacom18’s flagship Hindi GEC Colors and free-to-air (FTA) Hindi GEC...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/26/break.jpg?itok=5H-Yf24A
NBA, Perform announce multi-year digital media deal

MUMBAI: The National Basketball Association (NBA) and Perform Media, a leading digital sports content and media group have announced a multi-year partnership that will see Perform manage the league’s official websites in more than 15 international markets, including Argentina, Australia, Canada,...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/26/zoom.jpg?itok=_XF8UNif
Striking the right cord, 'The Reunion' trailer grabs 1.7 million Youtube and 1.2 million Facebook views

Mumbai, April 26, 2018: The most talked about trailer this week is The Zoom Studio’s first original show, The Reunion...Jab They Met Again. Slated to premiere on Saturday, April 28 @7:30pm, the show has the young and talented Karishma Kohli making her debut as director of the show. Karishma has...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/26/ipl10.jpg?itok=CKRY9sEN
Biggest ever start to IPL, record numbers across screens

The Vivo IPL Season 11 on Star Network has got off to a grand start.  With exciting matches and the reintroduction of CSK and RR the tournament is generating massive fan excitement across screens across the country.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/26/kumkum.jpg?itok=sYa9b6w7
Zee Anmol leads GEC (U+R) in BARC week 16

MUMBAI: Zee Anmol emerged as the leader and Star Plus had a fall right from third to eighth position in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 16 of 2018. Colors retained its leadership position in the GEC urban market this week....

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/26/barc.jpg?itok=WT8K_VzW
BARC week 16: India TV climbs to top position in urban market

MUMBAI: India TV has dethroned Aaj Tak from its numero uno position from the Hindi news urban market of  Broadcast Audience Research Council’s (BARC) week 16 ratings for 2018. Republic TV, meanwhile, continued its leading streak. Aaj Tak topped the chart in the other two Hindi news markets apart...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/25/sudhir.jpg?itok=kLgt-0SY
WION focuses on HSM, starts Hindi audio feed

MUMBAI: English news network World Is One News (WION), spearheaded by Sudhir Chaudhary, has started the Hindi audio option on viewers’ demand. The Zee-owned channel provides global stories with the Indian perspective.  This is the first time in India that a news channel is providing dual audio...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories