MUMBAI: Zee TV has got on-board Rohini Singh as the new head of commissioning for the channel, who will be responsible for developing fiction content for Zee TV.
The move comes in the wake of Zee TV programming head Namit Sharma's departure from the company recently.
Singh comes on board from Star Plus where she headed the fiction content development division since 1998.
Zee TV business head Pradeep Hejmadi said, “Rohini has an exceptional track record for delivering outstanding drama. Her work speaks for itself and is driven by her passion for writing and storytelling. Her focus is always on recognizing and developing projects based around strong ideas with the potential to engage and entertain audiences. With her vast experience, Rohini will bring the very best from the established and emerging writers talent pool to Zee TV. Known for its original and differentiated dramatic range and quality, Zee TV has scored some notable successes recently and Rohini is the right person to take it on to a new level. She and Charu Singh (head - fiction) will make a formidable team."
Singh said, “I look forward to steering Zee TV into the future and building on its success as it continues to be the home of the most original storytelling across a range of drama that is unique to it in the rapidly changing Indian television landscape. I am most excited to have this opportunity to commission and make entertaining, popular programmes for Zee TV audiences. We aim to make programmes that people watch and talk about in equal measure, and that’s a challenge I look forward to.”
Singh has previously worked with TV 18 and was also part of many projects including Bhanwar (Sony TV) and Haadsa (Sab TV) from 1998 to 2000. She has also worked with brands like BBC (Jasoos Vijay), Twenty Twenty TV Company (Kaajjal – Sabbki Aankhon Mein Basi, on Sony and Darna Mana Hai) and Cinevistaas (Dilll Mill Gayye on Star One).
She then joined Star Network and handled shows on Star One (Dill Mil Gayye, Milley Jab Hum Tum, Geet- Hui Sabse Parayi amongst others. She was responsible for the concept development of Geet, Pratigya, Maryada.
As head of Star Plus, fiction content development division, she spearheaded and launched shows like Iss Pyaar Ko Kya Naam Doon, Ek Hazaaron Mein Meri Behna, Pyaar Ka Dard, Veera, Arjun, Kaali, Saraswati Chandra, Meri Bhabhi, Ek Ghar Banaoungaand Iss Pyaar Ko Kya Naam Doon 2.
