Television

ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/10/23/amit.jpg?itok=0VfGIeS5

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems from the Vedic culture of offering an immersive experience to the viewers, satisfying all the 5 senses.

Built on robust and state of the art technologies like 3D Audio, Augmented Reality (AR), Virtual Reality (VR), Digital Scent, Holograms and touch, this platform aims to transform the viewers’ home environment by providing exceptional immersive experience. Apart from offering a unique viewing experience in delivering extraordinary entertainment and information-based content, the platform will also enable the viewers to touch, feel, smell and experience products, with a seamless transaction (e-commerce) ecosystem.

Be it immersive entertainment content, or informative education-based solutions, or gaming, or e-commerce; this comprehensive technology platform is built to cater to every single need of the viewer.

  • Immersive Entertainment – The platform is empowered with 3D Audio, AR, VR, Digital scent, holograms and touch, to transform the viewers’ living rooms into an immersive mode, be it a serene beach or an action-packed fight scene.
  • Immersive Education – The platform is capable to not just educate the viewers about a given topic, say an internal combustion engine, but is also equipped to offer an immersive journey for the viewer right into the cylinders of the combustion engine, taking the learning experience to an altogether different level.
  • Gaming – The platform will not just offer a 3D gaming experience but will also give the players a unique experience to feel the heat of an ongoing combat with the opponent, and even experience the smell of the battle field.
  • Entertainment Commerce - The platform will enable the viewers to order any product which they witness being consumed or used by the lead protagonist on the screen, at the touch of a button. Viewers will be able to smell the perfume worn by their favorite actor / actress on screen and purchase the same within seconds. If the viewer owns a 3D printer, the platform is also capable of even printing the food which one watches on the screen!
  • Home Environment Control - The platform will also be equipped to control the viewers’ home environment, right from the lights, security solutions, to heating, ventilation & air conditioning equipment, ensuring that the viewers’ immersive experience while consuming content is not interrupted at any stage. 

Speaking on this revolutionary step, ZEE’s Chairman, Subhash Chandra said, “At ZEE, we envisioned 4-5 years back, that the overall media landscape is poised to evolve at an extremely rapid pace, with content companies blending into technology companies. Hence, we started investing our time and energy in building a technology for the future, which enhances the content viewing experience by many folds. ZEE’s lab in the Silicon Valley was set up in 2016 to create this robust platform, and I’m very glad that the US Patent is secured. It is a concrete step in realizing our vision of transforming ourselves from a media & entertainment powerhouse to a technology Company, offering immersive experiences”.

Adding to this statement, Amit Goenka, CEO, Z5 Global said, “We are extremely excited to offer this unique immersive experience to our viewers. Under the guidance of our visionary Chairman, we are building this unique platform which is futuristic in nature. The US Patent is a major milestone achieved in this process giving us the required level of confidence and reassurance. This is just the beginning of an extraordinary journey of transforming the viewers content viewing experience”.

While the five senses have not yet been deployed on a commercial scale, with the grant of the US Patent, ZEE can now make the platform available to millions of users across the world. The commercially viable prototype will be ready in the next 12 months. This emboldens ZEE’s plan to target mainstream global viewers across US, Europe, Asia, China and Latin America.

ZEE Media Lab will continue to innovate in the Silicon Valley to work towards integrating technologies with a sheer focus on enhancing the overall viewer experience.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/barc.jpg?itok=I1JaaH4M
BARC India to launch integrated TV plus Out Of Home measurement service

BARC India, the audience measurement and analytics body has added another offering to its suite of rich insight products.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shashi-shekhar-vempati.jpg?itok=mqEowFaO
Prasar Bharati survey to gauge demand for sporting events coverage soon

Prasar Bharati CEO Shashi Shekhar Vempati has revealed that a survey will soon be conducted to assess the demand for sports coverage on the public broadcaster’s platforms like Doordarshan (DD) and All India Radio (AIR). Vempati, however, pointed out that sports coverage by a public broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/zee.jpg?itok=kICyfwVs
Zee Telugu to launch new fiction show 'Akka Chellellu'

Zee Telugu is all set to launch a new fiction show, Akka Chellellu. The show is slated to commence from 25 March, on Zee Telugu and Zee Telugu HD during the 5.30-6 pm time slot.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/lfff.jpg?itok=hna4q0R9
LF launches new show 'Dakshin Diaries'

Lifestyle channel LF has launched a new show Dakshin Diaries which includes avenues that are familiar but when explored reveals a curated mix of culture, cuisine, travel, music, and faith.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/cricket.jpg?itok=vWpbjm7g
India News curates special programming for IPL 2019

As the cricket fever is rising up with 2019 Indian Premiere League (IPL) season 12, beginning from 23rd March, India News, one of India’s leading Hindi news channel curates special programming lineup for the IPL series under the umbrella branding of Jhamajham Cricket, the special cricket show...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/newsx.jpg?itok=4AuZafA3
NewsX Special Shows on 23rd & 24th March

This weekend on NewsX - No Holds Barred, there will be two different episodes on Saturday & Sunday.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/suntv.jpg?itok=lyvk3caT
Sun TV Network rejigs top level management

Sun TV Network has been witnessing a top-level rejig, according to reports. R Mahesh Kumar, who currently serves as president, has been elevated as MD of the company, following the resignation of the network’s MD and CEO K Vijaykumar which is effective 31 March 2019.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/ipl.jpg?itok=IjULG8EO
Pakistan bans IPL telecast

The 12th edition of the Indian Premier League (IPL) that is slated to commence from today, 23 March 2019, will not be telecast in Pakistan, confirmed the country’s Minister of Information and Broadcasting (MIB) Fawad Ahmed Chaudhry.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/flix.jpg?itok=fXl6Z3FF
Watch the hair-raising sequel ‘Insidious: The Last Key’ this Saturday only on &flix!

What happens when the horrors of your past come back to haunt you? #LeapForth into the world of fear as &flix, the destination for the biggest Hollywood hits, is all set to air ‘Insidious: The Last Key’.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories