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Vishnu Athreya elevated to SVP programming at Cartoon Network

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MUMBAI: There’s good news for Vishnu Athreya’s fans amidst Indian animation studios. The man who gave a fillip to domestic animation production, when he ran Indian programming at Cartoon Network (CN), has got a promotion in Atlanta.

Athreya has been promoted to senior vice president programming at Cartoon Network, an expanded role. The new title was announced by Cartoon Network chief content officer Rob Sorcher.

He will add series development for Boomerang while continue to oversee scheduling, acquisitions, and the strategic positioning of programming content across all branded linear and non-linear program platforms for Cartoon Network and Boomerang. Athreya is based in Atlanta and will still report to Sorcher.

Earlier in 2014, Athreya had been named the vice president, programme scheduling for CN and Boomerang. He was responsible for overseeing the day-to-day scheduling and strategic positioning of programming content for Cartoon Network, Boomerang and branded non-linear programme platforms.

He served as departmental lead for long-range calendar planning along with developing creative strategies for on-air stunts and special events surrounding the networks’ growing library of original, acquired and classic animated programming.

He first joined Turner Broadcasting’s kids’ channels Cartoon Network, Toonami, POGO, Boomerang and Cartoonito in Asia Pacific, where he was instrumental in driving CN to a leadership position in the market. He joined CN in 2014, acting as the departmental lead for long-range calendar planning. He was also charged with developing creative strategies for on-air stunts and special events surrounding the networks’ growing library of original, acquired and classic animated programming.

Athreya earned a post graduate diploma in communications from the Mudra Institute of Communications in Ahmedabad, India. He also holds a bachelor’s of science in chemistry from St Stephens College in Delhi, India.

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