Varun Mathur quits Nimbus Sports; to partner ITW Sports for new venture

MUMBAI: After close to two years with Nimbus Sport as its general manager, Varun Mathur has decided to take a big leap but within the confines of his expertise - sports management and marketing.


Mathur will be partnering with ITW managing director and CEO Vikram Tanwar to lead the new initiative called ITW Sport+. 


Speaking to about his new venture, Mathur says, “I will be leading the new initiative as a shareholder and director.”


Mathur will be based out of Delhi NCR.


The new unit will be focussed on three key areas. The company will be involved with rights management in non-cricket sports like football, Formula 1 and tennis amongst others. It will also look at acquiring and managing digital rights of sports. Additionally, ITW Sport+ will also explore third party right management of athletes and sports celebrities in the sports ecosystem.


“The focus will be on representation of football teams in the Indian Super League, various Kabaddi teams and sports consulting too,” informs Mathur. 


Talking about the core thought behind the new initiative, he says, “Currently there is a huge empty space in the sports ecosystem for a large size sports management firm. There are many players who are doing smaller chunks of business but there is no large consolidated player. We want to change that element and are going to occupying that space.”


As far a cricket is concerned, Mathur informs that ITW already has its presence there as it looks after most of the bilateral cricketing series rights.


ITW, as a sports management company, specializes in consulting in sports rights acquisition and negotiation, licensing, concept development, in stadia branding among others. It also holds rights for international cricket.


At Nimbus, Mathur was responsible for several key deals. These include bagging a XOLO (Lava Smartphone) for the EPL club, Liverpool FC and signing of ISL team Atletico De Kolkata with the telco as Aircel as its first principle sponsor.

Latest Reads
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopste

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment
'Chance': Star World Premiere HD to telecast Hugh Laurie film

Star World Premiere HD will telecast psychological thriller 'Chance'. Adapted from Kem Nunn’s noir-ish psychological thriller novel of the same name, it is also produced by Hugh Laurie who stars along with Diane Farr. The movie, directed by Lenny Abrahamson, will air on 21 October at 10 pm.

Television TV Channels English Entertainment
News channels witnessed drop in ratings, says BARC

All the players from the news ecosystem have witnessed a decrease in their respective ratings, according to the Broadcast Audience Research Council (BARC) All India data for this week (i.e week 41). The channels from every category observed a significant fall in the viewership.

Television TV Channels Viewership
Corus Entertainment to launch lifestyle channel in December

Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016.

Television TV Channels Specialised and Niche
Times Network in 100 countries now; launches two channels in Europe

CANNES: Times Network, a part of India’s largest media conglomerate, The Times Group, is set to launch two of its channels in Europe, marking its presence in over 100 countries.

Television TV Channels News Broadcasting
Arnab NOW wants to challenge BBC and CNN International

MUMBAI: “No news is good news. No journalists is even better”, so said Nicolas Clerihew Bentley, British author and illustrator, best known for his humorous cartoon drawings in books and magazines in the 1930s and 1940s. In India Bentley, probably, would have been proved wrong as Indians --- at...

Television TV Channels News Broadcasting
PEMRA Indian content ban to impact broadcasters

MUMBAI: 21 October, 15:00 hours is going to be a landmark day in the history of south Asian media and entertainment. Reason: that’s the day when the Pakistan Electronic Media Regulatory Authority’s  (Pemra’s) order issued on 19 October banning all Indian content on Pakistan media will come into...

Television TV Channels GECs
Indus Vox Media to highlight Tuscany as food and wine destination

Indus Vox Media has launched a new travel show titled The Drinks and Destinations Podcast. The podcast will release a new episode every Friday and will feature locations such as Tuscany, Greece, Mexico, Rajasthan, Portugal and get an insight into their wines and cultures.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories