Varun Mathur quits Nimbus Sports; to partner ITW Sports for new venture

MUMBAI: After close to two years with Nimbus Sport as its general manager, Varun Mathur has decided to take a big leap but within the confines of his expertise - sports management and marketing.

Mathur will be partnering with ITW managing director and CEO Vikram Tanwar to lead the new initiative called ITW Sport+. 

Speaking to about his new venture, Mathur says, “I will be leading the new initiative as a shareholder and director.”

Mathur will be based out of Delhi NCR.

The new unit will be focussed on three key areas. The company will be involved with rights management in non-cricket sports like football, Formula 1 and tennis amongst others. It will also look at acquiring and managing digital rights of sports. Additionally, ITW Sport+ will also explore third party right management of athletes and sports celebrities in the sports ecosystem.

“The focus will be on representation of football teams in the Indian Super League, various Kabaddi teams and sports consulting too,” informs Mathur. 

Talking about the core thought behind the new initiative, he says, “Currently there is a huge empty space in the sports ecosystem for a large size sports management firm. There are many players who are doing smaller chunks of business but there is no large consolidated player. We want to change that element and are going to occupying that space.”

As far a cricket is concerned, Mathur informs that ITW already has its presence there as it looks after most of the bilateral cricketing series rights.

ITW, as a sports management company, specializes in consulting in sports rights acquisition and negotiation, licensing, concept development, in stadia branding among others. It also holds rights for international cricket.

At Nimbus, Mathur was responsible for several key deals. These include bagging a XOLO (Lava Smartphone) for the EPL club, Liverpool FC and signing of ISL team Atletico De Kolkata with the telco as Aircel as its first principle sponsor.

Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories