Television

Essel Vision Productions gets Hindi fiction head in Sukriti Saxena

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MUMBAI: With an aim to strengthen its content, Essel Vision Productions Limited (EVPL) appointed Sukriti Saxena as Hindi fiction head. She will be responsible for the overall Hindi fiction content. Saxena will report to EVPL business head Akash Chawla.

“A lot of quality creative work is what can be expected from EVPL. Sukriti has proven credentials in the Hindi fiction space and a go-getter attitude that we want our core team members to have. She has been given the clear mandate to make this place a creative hub buzzing with ideas based on insights,” said Chawla.

A graduate in Journalism and Mass Communication, Saxena has over eight years experience in the media and entertainment business. Her last assignment was at Balaji Telefilms as its creative director.

She has also worked with Wizcraft International Entertainment, Sphere Origin and Lowe Lintas. She has been instrumental in shaping up shows such as Pavitra Rishta, Kumkum Bhagya, Saat Phere, Shree amongst others.

Strong operations and creative background and management track record with an innate understanding of market undercurrents and sentiments, she specialises in setting up and running television shows. She has exposure to detailed business planning, strategy formulation and execution with specialised experience in a wide spectrum of areas holding overall responsibility in marketing, live events, celebrity management, television and film production.

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