Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee

MUMBAI: Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to Indiantelevision.com.

Previously, Mukherjee was brand head (AVP) - brand management and marketing at &TV for five years. Before &TV, Mukherjee worked with The Walt Disney as manager, product planning and programming strategy for all movie channels of the network.

Equipped with more than 13 years of experience, Mukherjee had previously worked with companies like UTV, Lodha Group, Bennett Coleman and Co, Career Forum and Novar.

Mukherjee has a degree in BE, Instrumentation from Rajiv Gandhi Institute of Technology. He is also an alumnus of Mudra Institute of Communications, Ahmedabad.