Television

Network18 strengthens digital arm with pros from Jabong, Flipkart & India TV

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MUMBAI: Network18, one of India’s most diversified media conglomerates is re-imagining and thereby bolstering its Digital proposition. In this direction, the Group announced the rebranding of Web18 as Network18 Digital last year. Network18 Digital boasts of highly successful and pioneering digital properties like Moneycontrol, Firstpost, News18 and Pradesh18. In order to grow these platforms and seed new ideas within the network so as to claim a leadership position in digital space, Network18 has been taking proactive initiatives. It appointed Manish Maheshwari as CEO of Network18 Digital.

Network18 Digital is among the largest multi-platform destinations for objective breaking news, opinions, financial data and infotainment for the evolved digital news consumer. It caters to all sections of society, especially to the millennials and Generation Z users who access and consume content on the go. In an effort to offer the best in digital space, the company has been continuously hiring unmatched talent from the market. Lakshmi Potluri, former co-founder of Jabong.com and recent hires include Rajiv Singh from Flipkart and Anushrav Gulati from India TV Digital.

Speaking about the appointments, Maheshwari, says, “We are in an exciting phase of time when changes in content consumption are happening at an accelerating rate and it is indispensable to stay relevant to the new consumers that are getting hooked onto digital platforms each day. With web becoming a passé and action moving to Mobile and further to Wearables, Augmented Reality (AR) and Virtual Reality (VR), it was necessary to reinvent ourselves and be future-ready. And that explains the power of Network18 Digital or its numeronym N18D. We have brought the finest team together to bring the most innovative offerings for consumers and the recent appointments will bolster our efforts towards the same.”

Rajiv Singh has joined N18D as the Business Head for News18. Rajiv is an Alumnus of IIM- Kozhikode with significant experience in media, both traditional and Digital. Prior to N18D, he was with Flipkart where he was responsible for Digital Ad sales for third party clients. In past he has worked with companies like Star TV – TV Ad sales & Online Ads Sales for Hotstar & Starsports.com. He was responsible for setting up and mentoring the Ads business for Amagi media and prior to that was part of Radio Mirchi in various capacities across India.

Anushrav Gulati has joined Network18 Digital as Business Head for the Languages portfolio. Anushrav comes with experience across e-commerce, search and publishing domains. In his last assignment Anushrav was responsible for setting up the Digital team, processes and business initiatives for India TV Digital.

Both Rajiv and Anushrav will be reporting to Maheshwari.

N18D is an integral part of the Network18 family that is home to some of India’s most prominent TV stations in both news and entertainment genres straddling multiple languages. Some of these include CNBC-TV18, CNBC Awaaz, CNN-News18, ETV Network and Colors. The network is partner to some of the most respected international brands, notably CNN, CNBC, Viacom and Forbes. N18D’s family legacy and its international partnerships gives it access to the most exhaustive and trusted content from across India and around the world in multiple flavors, languages and subject genres.

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