MUMBAI: Star Network’s second general entertainment channel, Life OK has been in news since it jumped to the number three spot in the TAM TV Ratings chart. The channel is looking at only growing bigger from here. And in an effort to achieve this, Life OK has made some managerial changes.
After Pratik Seal, who was working as Life OK’s marketing head, took over as Star Utsav business head, the vacant seat has now been taken by Sushma Rajesh.
Rajesh, who has been working with the channel as head of programming for a year now, will now take charge as the VP marketing. Prior to this, she was working on channel strategy at Star India.
Replacing Rajesh is Yuvraj Bhattacharya who was earlier the creative director with the channel and will now be heading the programming team.
The channel launched in 2011, is known for its differentiated content and is gearing up to strengthen its fiction programming in the coming months.