Life OK gets a new marketing head

MUMBAI: Off late, Life OK, the second rung Hindi general entertainment channel (GEC) from the Star India stable witnessed many exits, including that of the channel’s general manager Ajit Thakur.


If industry sources are to be believed, the channel will further witness a change at the managerial level.


According to a source from the channel, VP marketing head Sushma Rajesh has put down her papers and the channel has elevated Star India VP business strategy and consumer insights Rakesh Chakraborty to head the same.


Her last day at the organisation is 13 February, 2015.


Another source from the channel informs that Rajesh is going on a sabbatical leave. “Though her come back in currently not known, she may plan to join after six months or a year. Until she is back, we have got Rakesh to head the operations,” the source adds.


It was in July 2014 when Thakur had proudly announced changes in the management team. The channel had rejigged its leadership internally when it designated the former programming head Rajesh as the marketing head. She has been with the channel since its inception in 2011.

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