MUMBAI: The Walt Disney Company vice-president Narayan Iyengar quit this month, and joined Albertsons Companies as the SVP, digital marketing and e-commerce. Iyengar was the Disney VP (eCommerce and digital travel trade) from May 2015 to January 2017. Earlier, between September 2013 and May 2015, he was Disney's VP -- eCommerce & Digital Analytics.

Albertsons announced that Iyengar has been selected as the senior vice-president, digital marketing and e-commerce. In this role, Iyengar will be responsible for leading all aspects of digital marketing including loyalty programs, shopper marketing and the overall digital presence, as well as the e-commerce business, including home delivery.

"As a company, we've made significant investments in the customer experience over the last two years, from new technology that originated in our Culinary Kitchens and Technical Center to our comprehensive data and analytics platforms," said Chief Marketing & Merchandising Officer Shane Sampson. "E-Commerce, digital and social media channels hold unlimited potential for delivering the kind of personalized service our customers want. Narayan's expertise will enable us to deploy new service and marketing models to attract more shoppers and grow our business both in stores and online."

Iyengar's career spans nearly 20 years in e-commerce, digital and business transformation. He joins Albertsons from the Disney, where, as the VP, he built, enhanced and optimized e-commerce capabilities across an eco-system spanning 20 websites and apps. Iyengar has an MBA in management from Columbia Business School in New York, where he was on the Dean's list, and an Engineering degree in Electronics & Communication from University of Mysore, India.

Prior to this, Iyengar was a leader in McKinsey's Digital and Business Technology group where he focused on helping global firms drive business value using technology. He started his career as a software engineer with IBM Global Services in 1996, as a part of the e-commerce team, and subsequently held several technology delivery and leadership roles in different firms.

Iyengar said, "I look forward to working with Shane and the Albertsons leadership team across all 14 divisions to enable and enhance their core business by using digital tools across more product lines to personalize the shopping experience for customers."