MUMBAI: After completion of two successful fiscals, India TV has promoted Sudipto Chowdhuri as executive president–sales.

It may be recalled that India TV underwent a complete brand make-over a couple of years ago including brand identity, packaging, content and presentation.

Chowdhuri's inclusion to lead the sales function at India TV coincided with its pre-transition preparations. As part of a larger organisational objective, the immediate challenges he has faced are those of price hike and bringing top-of-the-line brands on board.

Chowdhuri said, “I would like to specially thank our MD and CEO Ritu Dhawan not only for the appreciation and recognition but also for placing trust and giving me a free hand to handle the sales in a fiercely competitive scenario.”

Chowdhuri started his career in advertising with Tata Yellow Pages in Delhi. He was sent to Kolkata to start Tata Yellow pages branch operations along with couple of senior colleagues. After a long stint in Tata Yellow Pages, he moved south with India Today group as deputy manager advertising (IMPACT) and was handling all editions of India Today language editions. He then moved to Zee Network as senior manager - ad sales and was handling entire network sales based out of Hyderabad for Andhra Pradesh market. 

Promoted as associate vice president - sales he moved to Chennai to handle TN & AP markets. He then moved to Star News as head of TN & AP. Later he moved to Mumbai with Star News to handle bigger markets and responsibilities. After a relatively long stint with Star News and before joining India TV in January 2013, he got his first national responsibility with TV 9 Group (TV9 Kannada and News 9 English news channel).