Forcing exhibitors is no solution for Marathi cinema revival: Ronnie Screwvala

NEW DELHI: Reacting to the Maharashtra government?s directive to all multiplexes in the state to screen at least one Marathi language movie in prime time, media and entertainment veteran Ronnie Screwvala said it was more important for the exhibition sector itself to ?open its eyes to regional cinema.?

?Forcing some regulations on people but not enforcing it only creates problems,? he said.

Founder of one of India?s largest media and entertainment conglomerates - UTV, Screwvala launched his book with a coffee session with Karan Johar in an event held at the capital on 8 April.

?Inject humour and laughter and look people in the eye even when you are telling them about failures. Make failures completely acceptable, and it will work,? he voiced.

Screwvala has clearly learnt from his disruptions, and broke new ground by creating radio and television advertisements for his book Dream with Your Eyes Open, which he claims is not a biography about encouraging entrepreneurship.

Referring to his weekly television programme on ET Now, he said that was also about entrepreneurship and not about him. Screwvala opined that his own entrepreneurial journey had been filled with innovation and disruption.

Referring to his career in filmmaking and his 1997 film Dil Ke Jharoke Mein, he said, ?Sometimes you are ahead of your times and therefore you fail.?

The basic thought is about how more people can be encouraged to venture into entrepreneurship of their own. The ambition and aspiration level has to be charged, instead of just providing infrastructure to people, he said.

Johar added that it is important to dream, but one should dream with one?s eyes open so that one can distinguish between what is right and wrong and rationalise.?Ronnie?s journey is an inspiration, to say the least. His innate ability to merge creativity with commerce is remarkable,? he said.

Rupa Publications managing director Kapish Mehra added that the publication of the book had in itself been an entrepreneurship and it had done a landmark sale of 50,000 for a first time author within a week of its launch.

Latest Reads
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting
Zee TV VP marketing Azmat Jagmag quits

Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.

Television TV Channels GECs
Hindi GEC most benefited genre in Chrome DM week 49

With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media. In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less...

Television TV Channels Viewership
Challenge of crafting characters in Indian animation

For most animation producers and distributors, the art of creating content strategy and research is what’s keeping them up at night. But a few of them say that a formulaic approach should be rejected in this category.

Television TV Channels Kids
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories