Forcing exhibitors is no solution for Marathi cinema revival: Ronnie Screwvala

NEW DELHI: Reacting to the Maharashtra government’s directive to all multiplexes in the state to screen at least one Marathi language movie in prime time, media and entertainment veteran Ronnie Screwvala said it was more important for the exhibition sector itself to “open its eyes to regional cinema.”

“Forcing some regulations on people but not enforcing it only creates problems,” he said.

Founder of one of India’s largest media and entertainment conglomerates - UTV, Screwvala launched his book with a coffee session with Karan Johar in an event held at the capital on 8 April.

“Inject humour and laughter and look people in the eye even when you are telling them about failures. Make failures completely acceptable, and it will work,” he voiced.

Screwvala has clearly learnt from his disruptions, and broke new ground by creating radio and television advertisements for his book Dream with Your Eyes Open, which he claims is not a biography about encouraging entrepreneurship.

Referring to his weekly television programme on ET Now, he said that was also about entrepreneurship and not about him. Screwvala opined that his own entrepreneurial journey had been filled with innovation and disruption.

Referring to his career in filmmaking and his 1997 film Dil Ke Jharoke Mein, he said, “Sometimes you are ahead of your times and therefore you fail.”

The basic thought is about how more people can be encouraged to venture into entrepreneurship of their own. The ambition and aspiration level has to be charged, instead of just providing infrastructure to people, he said.

Johar added that it is important to dream, but one should dream with one’s eyes open so that one can distinguish between what is right and wrong and rationalise.“Ronnie’s journey is an inspiration, to say the least. His innate ability to merge creativity with commerce is remarkable,” he said.

Rupa Publications managing director Kapish Mehra added that the publication of the book had in itself been an entrepreneurship and it had done a landmark sale of 50,000 for a first time author within a week of its launch.

Latest Reads
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories