FIC promotes Keertan Adyanthaya as EVP Hong Kong & SE Asia

MUMBAI: Fox International Channels head of entertainment and factual channels for Hong Kong & Southeast Asia Keertan Adyanthaya has been elevated as executive vice president ? content and communications ? Hong Kong & Southeast Asia with effect from 1 September.


In his new role, Adyanthaya will be responsible for all content, channel operations and marketing for the HK and SE Asia covering Hollywood and Chinese entertainment as well as factual genres.


It may be recalled that a couple of months back Adyanthaya, who was heading FIC?s India operations as NGC Network India managing director, was re-located to Hong Kong to handle a broader portfolio.


Adyanthaya elevation is one of many structural reshuffling done by FIC in north Asia so as to align with its new strategy as the company positions itself for a growth spurt in China with an aim to ramp up its investment in production of Chinese content and communications. The restructuring exercise reflects emerging opportunities in these markets including China, Japan and Korea.


FIC Asia Pacific and Middle East president Zubin Gandevia said, ?Japan and Korea are two of the biggest media markets in our footprint.  In view of recent strategic partnerships we?ve forged in both countries, including with JTBC to launch JTBC3 FOX Sports in Korea and with Avex in Japan as part of an OTT offering, we see massive potential for further growth in these markets.?


As a part of the restructuring, FIC managing director for SE Asia and Hong Kong Joon Lee will now move into a dual role, which is focused on driving growth initiatives in Japan and Korea as well as increasing FIC?s share of the growing opportunities in original Chinese production as executive vice president, North Asia & head of original productions ? Mainland China.


?Joon?s unique combination of experience ? his familiarity with our businesses in both countries plus his proven leadership and creativity ? will be invaluable in helping us to dive deeper in these markets,? added Gandevia.


On the other hand, Simeon Dawes has been named FIC EVP ad sales and partnerships and MD ? Hong Kong, Southeast Asia & Middle East and will take over some of Lee?s responsibilities in Hong Kong and southeast Asia, even as he will continue to oversee FIC?s Middle Eastern business and ad sales across Asia Pacific.


FIC EVP commercial and sports Rohit D?Silva will continue in his current role, which includes the FOX Sports Asia business as well as affiliate and content partnerships, and non-linear products. 


?Keertan?s proven successes with content-driven initiatives will complement Simeon and Rohit?s ability to forge mutually beneficial partnerships with our advertisers and platform partners.  All four executives are proven leaders in FIC and will without a doubt propel our businesses in North and Southeast Asia to new heights,? Gandevia said.

Latest Reads
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories