Keshet Asia establishes office in India, appoints Arpit Agarwal & Mihir Karlekar

MUMBAI: Keshet Asia, the Hong Kong-based subsidiary of Keshet International (KI), has expanded its footprint in India with two major hires and establishing an office in Mumbai.

Arpit Agarwal will lead the Indian operation on the ground as director, India and SAARC (South Asian Association for Regional Cooperation) reporting to Gary Pudney, head of Asia. Mihir Karlekar joins Agarwal as the senior sales manager, India and SAARC.

Together, they will seek to increase the volume of KI’s scripted and non-scripted formats being adapted for the Indian audience, and uncover local IP for international distribution. They will also co-develop with Indian creators and begin to lay the foundations for an eventual local production business.

The Indian operation has been established following the launch of two flagship KI properties in the country; the epic 110-episode adaptation of 'Prisoners of War' (Bandi Yuddh Ke) which aired on Star Plus and was the no.1 trending topic on Twitter during its premiere; and the country’s first-ever live voting talent show 'Rising Star' which is airing on Viacom18’s Colors, and peaked with a rating of 2.4 in prime time. With live voting powered by the Screenz Platform, the Color's app garnered 3.6 million downloads at launch, and is steadily rising as the format sets the bar for innovation in TV engagement.

Pudney said, “India is a vibrant market in which we see huge potential. The success of 'Prisoners of War' and 'Rising Star' has demonstrated our catalogue’s ability to resonate with local viewers, but as well as selling more content into the region, we are equally keen to begin producing and acquiring IP. With Arpit and Mihir on board, we feel we have the right people in place to capitalise on our success and drive the business forward.”

Agarwal said, “Keshet International has made rapid inroads into the Indian market in the last year and I’m hugely excited at the prospect of further expanding its footprint in the SAARC region – home to over a billion eager TV viewers.”

With more than 20 years’ experience, Agarwal joins Keshet Asia from Singaporean distribution and production company Bomanbridge Media where he was the director of business development & sales across south Asia and licensed more than 450 hours of finished tape and formats in the region. Prior to Bomanbridge Media, Agarwal was the business head at general entertainment channel Sahara One where he commissioned two major prime-time drama series. Agarwal also headed operations at FremantleMedia India, and was an intrinsic part of the launch of The X Factor India, and the roll-out of Indian Idol V and India’s Got Talent III among others.

Karlekar joins Keshet Asia from consumer electronics conglomerate LeEco where he was the senior manager - content business development and strategic alliances, a role which saw him closing partnership deals with leading domestic and international OTT platforms. Prior to this he was the commercial manager, acquisitions at Zee Entertainment, where he managed all linear/non-linear content acquisition for three OTT platforms, FTA and niche channel clusters and format licensing for GECs, before stepping up to head of commercial at Zee TV’s digital convergence arm.

Latest Reads
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories