Cisneros Media ropes in Wilma Maciel as VP, content management & acquisitions

MUMBAI: Cisneros Media, the corporate division encompassing the Cisneros’ media and entertainment businesses around the world, has appointed Wilma Maciel as vice president, content management & acquisitions for Cisneros Media Distribution (CMD), effective immediately.


Based out of the Cisneros corporate headquarters in Miami, Florida, Maciel will report directly to Cisneros Media EVP of content distribution Marcello Coltro.


“We are fortunate to be able to count on Wilma’s extensive expertise in the media industry as her role will be instrumental for the continuing implementation of our plan to consolidate the operations of the Pay TV and content sales areas of Cisneros Media Distribution. Wilma will work side by side with the executives of Pay TV and content sales in order to fulfill the growing demand of CMD’s international clientele, our broadcast and Pay TV channels, as well as the increasing number of digital platforms around the world,” said Coltro. 


In this recently created position, Maciel will assist Coltro in the design and development of a comprehensive content portfolio strategy for Cisneros Media Distribution to maximize international exploitation and to streamline efficiency and revenue potential; including but not limited to identifying and developing new strategic relationships with key producers and broadcasters; evaluating partnership, licensing and alliance opportunities; revising the current Pay TV channel offering, programming and scheduling strategies, and acquiring content targeting their audiences; assessing new business models for adding external content to CMD’s catalogue; and establishing standard templates for commercial relationships with third-party producers.


With a career spanning almost 25 years in the television industry, Maciel held key positions in several major media companies, bringing to CMD with her a vast experience in international markets, particularly Ibero-America.


In recent years, she was Sony Entertainment Television Latin America vice president of programming, acquisitions, on-air planning and original productions; Warner Channel senior executive programming and acquisition director; in addition to her work with entertainment companies like ESPN and AMC.

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