AP Govt. signs up with Viacom18’s brand solutions arm BE Viacom18 to promote tourism

MUMBAI: In a first of its kind initiative, media conglomerate Viacom18’s brand solutions arm BE Viacom18 has partnered with the government of Arunachal Pradesh to provide strategic consultation services to promote the tourism in the state. While BE Viacom18 had handled the strategic marketing and communication drive for Vivo when the Chinese handset brand marked its India debut, this deal with the Arunachal Pradesh government marks the company’s maiden foray into the PPP arena with a state government.

Commenting on the partnership, Saugato Bhowmik, Business Head, Consumer Products and Integrated Network Solutions, Viacom 18, said, "We are ecstatic to have inked a deal to boost the state tourism of Arunachal Pradesh. Viacom18 has entered a PPP Model with the state government, wherein we will conceptualize and create the best possible plan of action to make Arunachal Pradesh a ‘Must Experience’ location. This unique association in the Indian Media & Entertainment sector will see Viacom18 tap into the huge potential of government Non DAVP partnerships and leverage the group’s domestic and international media platforms. "

BE Viacom18 will work closely with the state government to educate people about the unique highlights and various attractions of Arunachal Pradesh. In order to leverage the state tourism, BE Viacom18 will release a special Audio-visual brand film for Arunachal Pradesh tourism that will be reached out to audiences through the network’s broadcast channels. The promotions will also comprise media buys by BE Viacom18 as well as facilitating production houses from Bollywood and other film fraternities to shoot films, music videos, documentaries, television series, reality shows and also explore Strategic Business IP Partnerships on various cultural events in the state.

Commenting on the association with Viacom18, Joram Beda, Tourism Secretary, Govt. of Arunachal Pradesh said, “Honorable Chief Minister Shri Pema Khandu firmly believes that tourism is one of the areas that can generate revenues for the state. The focus for the government this year, thus lies in boosting the tourism sector and making Arunachal Pradesh a ‘Must See, Must Experience’ state. For the success of this vision, we need like-minded partners that see and understand our vision and can help us chart this path. Being one of the biggest media houses check for the right citation again of the country, we are pleased to have Viacom18 on-board to help us reach out to the right audience through a robust campaign.”

The partnership with Arunachal Pradesh marks yet another initiative by BE Viacom18 after being instrumental in launching global smart phone brand Vivo to Indian markets.

Latest Reads
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment
"Let India open its market, we will open ours" - PEMRA chairman Absar Alam

Pakistan’s TV watchdog - the Pakistan Electronic Media Regulatory Authority (PEMRA) - charimanAbsarAlam was in the line of Pakistan’s Geo News anchor Shahzaib Khanzada’s fire last week. In his Monday to Thrusday current affairs talk show AajShahzaibKhanzada Kay Sath - the anchor grilled him time...

Television TV Channels GECs
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories