Television

A-Pac's affluent travellers prefer 'Staying Informed' on multiplatform, says CNN exec Sunita Rajan

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MUMBAI: 'Staying Informed,’ an editorial segment, is launching on all of CNN International’s feeds in Asia Pacific to give the audience, especially business travellers, fast and easy access to the top stories of the day. ‘Staying Informed’ demonstrates CNN’s dedication to bringing reliable news to the world.

‘Staying Informed’ is sponsored by AccorHotels, a multinational hospitality group, and features 30-second headline summaries that will be updated in real-time throughout morning and evening primetime hours. The highlights will cover all topics, including current affairs, business, finance, lifestyle and sports. The campaign aligns AccorHotels’ commitment to Asia Pacific with CNN’s commitment to helping its viewers stay on top of the latest developments in global news.

As the leading multiplatform international news destination, CNN is more relevant today.

“We are delighted to be partnering with AccorHotels, who cater to the same affluent and globally minded travelers who rely on CNN for the news. Through ‘Staying Informed’, we showcase CNN’s best-in-class multiplatform offerings by combining the scale of our TV network’s reach with the precision and targeting enabled by digital and data,” says CNNIC senior vice-president - advertising sales - Asia Pacific Sunita Rajan.

“We are thrilled with this new sponsorship with CNN because it gives us great visibility across one of the region’s most respected news sources,” said AccorHotels Asia Pacific - VP marketing and strategic partnerships Michael Parsons. “We know our guests are busy and want to get the latest news delivered quickly and efficiently when they are on the road and this allows us to deliver that service to them.”

The on-air sponsorship of ‘Staying Informed’ will also be supported by a high-impact digital component.

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