9X media announces two appointments in programming

MUMBAI: 9X Media has strengthened its programming team by announcing the elevation of Abbas Syed as the VP, programming - 9X Jalwa, and Vishakha Gokhale as associate VP, programming - 9X Jhakaas. This would be in addition to their current roles as VP content acquisition, 9X Media Pvt Ltd (9X Media), and network music head, respectively. Both will report to Amar Tidke, chief programming officer of 9X Media.

Tidke said, “I am sure Abbas and Vishakha will continue with the great innovations on their respective channels and propel them to the next phase of growth. Their focused approach will help the channels to further increase their experience and delight amongst the viewers.”

With over 18 years of experience in strategic partnerships, content acquisition and creation, Abbas has worked across various media and entertainment companies. His association with Channel V, MTV Networks, MySpace India and Vodafone has helped him understand the audience preferences as well as the potential of innovative content created across platforms. He has been spearheading content acquisition across all the five music television channels operated by 9X Media.

Syed said, “My constant endeavour would be to entertain the viewers with content innovations across TV and digital platforms while airing the forever-hits music. Creation, curation and animation would be the prime focus on 9X Jalwa.”

Gokhale has been the network music head at 9X Media since the past two years. She comes with a varied experience of more than 12 years in the music and entertainment space. She was the national music manager at Radio City responsible for programming music across 20 radio stations in Hindi-speaking and South Indian markets. She was successfully heading the network music team across all channels operated by 9X Media.

Gokhale said, “We will focus on the amplification of viewer experiences and engagement across the television and digital platforms. In the next phase of growth for 9X Jhakaas, we will focus on innovative content specially curated for Marathi music fans across.”

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