Zee Media introduces campaign 'My Earth My Duty'

MUMBAI: True to its commitment towards mother earth, Zee Media Corporation ZMCL) is going forward with fifth edition of its Campaign ‘My Earth My Duty’ (MEMD) beginning 1 August 2014.  The campaign addresses the issue of further degradation of environment, which is vital for our very existence.  It is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation.  The objective of the campaign this year is to plant at least 10 Lacs saplings across the country involving citizens from all walks of life including children, women and senior citizens.


MEMD campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth.


To amplify the campaign’s message, Zee Media will utilize its pan India strength (bouquet of national & regional channels in 5 different languages) to full capacity. Innovatively packaged, the campaign invites viewers to give a missed call at 08882457575 to register themselves, following which they are to choose how they can contribute their part towards saving mother earth.  These could be Plant A Tree, Adopt A Tree and Option 3 – Others (activities such as car pooling, switching off lights, saving water etc. can be adopted). Participants could log on the website to know more on the activities.


“This is the fifth consecutive year that ZMCL is organizing the campaign. This shows the commitment and dedication of the entire team at Zee in making our mother earth a better place to live as we cannot afford any further degradation of our mother earth and environment,” said Zee Media Corporation group CEO Bhaskar Das.


In the last decade or so, the country has registered phenomenal economic growth; the consequences of which have been felt drastically on the nature. The growth has taken a toll in form of depletion of natural resources, decrease in green areas and alarming rise in pollution levels. Realising a need for course correction, Zee Media in the year 2010 initiated the very first drive of its kind, ‘My Earth My Duty’ to address the issue of environmental degradation.

 “If we do not address the issue of environment degradation now, it may be too late and our future might be worse than we can even imagine. I feel all of us should become part of the noble campaign and see how best we can work in tandem to retain the beauty that still remains for us to enjoy,” said  Zee Media CEO Samir Ahluwalia.


In a short span of five years, the campaign has been established as India’s biggest environmental awareness initiative. ‘My Earth My Duty’ has found support from the Ministry of Youth Affairs & Sports since its very inception. The uniqueness of the campaign has found resonance even within the allied forces, such as Para- Military forces such as ITBP, CISF, CRPF, BSF, ARMY SCHOOL and ETF who have stepped in to be a part of the process.


Talking on the expectation from the campaign this year, Zee Media VP marketing Rohit Kumar said, “This year’s campaign becomes very significant as we have scaled it up to a new level. By involving key opinion leaders, regulators, Govt bodies, families, friends, we expect the campaign to spark off a big debate about saving environment we all live in! Zee Media is confident that the campaign will have huge participation and involvement from all walks of life and will go a long way in creating a positive as well as healthy environment.” 


Let us join hands together for making the massive campaign ‘My Earth My Duty’ a grand success and each of us should endeavour to become a Green Citizen.

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories