MUMBAI: Zee Business part of India’s largest News Network, Zee Media Corporation Limited (formerly Zee News Ltd.) has been honoured by the Commodity Participants Association of India (CPAI) with a prestigious award ‘Best Commodity Programming’ for its contribution to commodity business in a glitterati ceremony in New Delhi. The award is in recognition of Zee Business’s tireless efforts to abreast the common man on the latest developments of the commodity market. Zee Business has been grooming and developing commodity future markets for the past 9 years.
The award felicitated by the CPAI is to honor the efforts undertaken by the channel in providing futuristic trends, headwinds to the viewers. The channel telecasts a half an hour program based on commodities, known as ‘Mandi Live’ daily at 11.30 am and 5.30 pm respectively along with daily six commodity updates.
The program ‘Mandi Live’ has been conceptualized by Zee Business with an aim to provide news, tips and strategy on commodities. However, there are six updates daily which cover entire commodity future & spot market space.
The main focus of ‘Mandi Live’ programming is on 'how to make money' while incorporating market recommendations given by various broking houses as well as news updates.
Speaking on this occasion, Mr. Amish Devgan, Editor Output said, “At Zee, we are driven by a strong consumer focus. Mandi Live has been conceptualized to engage viewers with on-going market trends, predictions and analysis. We are honoured to receive this award, for it shows our commitments towards our innovations in making quality programme which has been attracting huge viewership. We are known for quality reporting and this award once again motivates our zeal to work towards improving the quality of program”.