Television

VLCC's Vandana Luthra invests in NDTV's Smartcooky.com

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/05/NDTV.jpg?itok=JvNcS91x

MUMBAI: VLCC founder Vandana Luthra has invested an undisclosed amount in NDTV’s e-commerce platform Smartcooky.com.

The company has previously raised funds from multiple investors, which values the startup at $12 million. 

The platform will sell healthy foods and personal care products across the country and is based on the network's current food website,www.food.ndtv.com. The funding for the platform, which claims to have over three million unique visitors a month, has come through NDTV's subsidiary SmartCooky Internet Limited.

The new content site will help in making healthy choices in the daily life by offering a well chosen selection of quality products.

Speaking on the investment, NDTV Group executive co-chairperson Dr. Prannoy Roy said, “We are delighted to have Mrs. Vandana Luthra, a pioneer in the field of wellness, as an investor in Smartcooky. We see this alliance as a strategic one, where both parties are bound to gain.”

On this new deal, Smartcooky director Seema Chandra added, “We are very pleased to have Mrs. Luthra as our investor, as she brings on board a wealth of knowledge about the well ness space from a global perspective and would give SmartCooky a strategic edge in this high growth market. She will join the other marquee investors on Smartcooky and mentor the business as we move a long.”

Luthra said, “The health and wellness industry is growing rapidly and is very dynamic. Having been in the industry for 26 years, I believe that there is a need for such a platform, which can inform on and deliver quality health and wellness products to consumers and further grow the market. I look forward to working with the Smartcooky team and wish them the very best.”

"Baseline is delighted to facilitate Mrs. Vandana Luthra's association with the Smartcooky venture of NDTV. Mrs. Luthra has revolutionised the concept of wellness in our country and with her coming on board of this exciting new venture of NDTV, it will surely be a great symbiotic relationship between them,” voiced NDTV’s online wedding market Baseline Ventures MD Tuhin Mishra.

Smartcooky’s other investors include Google VP and MD South East Asia and India Rajan Anandan, Genpact former president and CEO Pramod Bhasin, Manipal Group Education chairman Siddarth Pai and Unilever executive board member Manvinder Singh Banga.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/23/zee-tamil-sare-gama.jpg?itok=Vd5vu3RX
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Nivedita-Oak.jpg?itok=75PAewjb
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/pathan.jpg?itok=tah626ME
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/cnbc.jpg?itok=opviMAi9
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/mn.jpg?itok=QPriVkLO
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/india.jpg?itok=M2oqHiQO
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/vs.jpg?itok=pVjUI8CY
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/bbc.jpg?itok=gE0qxQNX
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/fox.jpg?itok=tK9XckqM
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories