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Vartha Prabhatham stays a favourite of Keralites

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MUMBAI: Vartha Prabhatham, the morning show by Asianet News has topped the charts in popularity ratings with a total viewership of 54 per cent in week 39 of the year and maintaining an average of 43 per cent throughout the year.

The show gives a brief idea to the audience about the major news events which is to be expected on the day and also carries stories which are soft in nature. People also get the updates related to the entertainment industry, upcoming films in Mollywood, Kollywood, Bollywood etc. The “Innariyan” segment details the major events happening in the state of Kerala on the day. A short chat with celebrities and those people who have stood out with their exceptional talent or achievement is also carried in the bulletin under the segment “Athidhi”.

The casual look of the backdrop and the readers greeting the audience with a cup of tea gives a pleasant feel and a fresh start for the day to the viewers.

The channel had earlier scaled heights by becoming the first news channel to beat the general entertainment channels (GEC) in popularity ratings by securing 843 GRP points on week 28 of the year.

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