Television

Times TV Network and DuPont The Power of Shunya bags DMAi and Goafest Awards

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/06/05/times_oupont.jpg?itok=cnhNHcbU

MUMBAI: DuPontThePower of Shunya™ and TIMES TELEVISION NETWORKregisters 5 wins at the recently concluded Direct Marketing Association India (DMAi) Awards and Goa Fest 2014.

DuPont The Power of Shunya™ is a collaborative and science driven platform consisting of two inspiring television series – The Quest for Zero on TIMES NOW and The Challenge for Zero on ET NOW.The 26 part series showcased companies and individuals that epitomize the spirit of Indian ingenuity and how science-driven solutions can help solve some of the key challenges facing India. The TV series were developed in collaboration with Ogilvy Entertainment.In addition to Television the initiative encapsulated a mix of multimedia platforms such as Digital Print, Outdoor, PR and Activation to create and build a sustained interest amongst its viewers and relevant target audience.

The Quest for Zero on TIMES NOW-

Quest for Zero a stimulating 16 part television series that examined the critical challenges facing a growing India, as well as showcasing the exciting opportunities and solutions that are shaping our future. The series followed the stories of each sector’s best-in-class companies and people who strive to unlock the power of zero everyday through their innovations and ideas.

Challenge for Zero on ET NOW-

Challenge for Zero is a motivating 10–episode series which provided a platform for the best student innovations in science and technology across the country. Following a nation-wide search across , an eminent jury selected 16 most impact full innovators and 16 business minds as finalist. to market their innovations on the show. 

Jitin Munjal, Regional Director - South Asia & ASEAN, Corporate Marketing & Sales, DuPont, said, “At DuPont, we believe in the power of collaboration to address the world’s most important challenges. We co-created The Power of Shunya™ initiative to start a conversation about the various challenges facing India, and how science can play an important role in solving them. It has resonatedwell with our audiences as we saw our business enquiries jump up by more than 60%. The business success of this program and these 5 awards clearly demonstrate the power of branded content and activation efforts to build customer engagement and reinforce DuPont’s position as a preferred innovation partner. Times Television Network and Ogilvy have been great partners for this program and we hope to receive an even better response from our audience in the season 2.”

Speaking in this context, Hemant Arora, Business Head Branded Content, Times Television Network said, “We are proud to receive the awards and the recognition from the industry.  Delivering value to our advertisers has been our focus at all times. TIMES NOW and ET NOW have always been positively influencing it’s  relevant audiences through quality content coupled with cutting edge production and  marketing which has been the core of our success.  In DuPont and Ogilvy Entertainment we found collaborative partnership and the passion to create The Power of Shunya™ – which has set the Global standards for Branded Content emanating out of India.  

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/asianet.jpg?itok=Wy0Q6Jox
Asianet News Digital’s suvarnanews.tv claims to have registered 20 times Y-o-Y growth

Asianet News Kannada digital platform www.suvarnanews.tv has reported a phenomenal 20x year-on-year growth. This shows the potential of vernacular in driving the next big wave of digital news growth. As the language with the third highest Internet adoption after Tamil and Hindi, Kannada has emerged...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/freeedish_0.jpg?itok=Pk0x1Gw3
Doordarshan puts off 37th FreeDish auction

The 37th online auction for vacant general entertainment channels on Doordarshan’s free-to-air DTH platform FreeDish slated for tomorrow has been put off.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1_4.jpg?itok=1QESkwZp
Sports entertainment: Mediacorp gains access to ONE Championship content

MUMBAI: ONE Championship, a sports media property in Asia, has established a partnership with Singapore-based multimedia conglomerate Mediacorp. With a reach that spans the nation, Mediacorp will gain access to all ONE Championship content, including its live events.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1_5.jpg?itok=mYZB5KlU
CSA T20 Global League reschedules player draft dates

MUMBAI: CSA T20 Global league has rescheduled its player draft from 19 August to 26 and 27 August. Almost 400 players from 10 countries have confirmed their interest in the league. The owner of Stellenbosch (Brimstone) franchise has meanwhile pulled out of T20 Global League.Therefore, only seven...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1_1.jpg?itok=A2n7KyZA
Sony Max is most watched Hindi Movies channel

BENGALURU:  Sony Pictures Network India (SPN) Hindi movies channel Sony Max was the most watched movies channel in 2017 until week 32 (Saturday, 5August 2017 to Friday, 11 August 2017) as per Broadcast Audience Research Council of India (BARC) data. Sony Max was present during all the 32 weeks of...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/BARC-03-Story.jpg?itok=iAtaTfWi
9XM & Bindass Play slip, Mastiii retains lead

MUMBAI: Mastiii remained on the top of the chart, but witnessed a slight dip in numbers in week 32 of Broadcast Audience Research Council (BARC) all India (U+R) ratings. The channel received 165639 Impressions (‘000s) sum in comparison to last week’s 170033 Impressions (‘000s) sum. B4U Music...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Star%20Bharat.jpg?itok=VLZe9nJK
Star Bharat: Comedy, devotional & fiction shows start on 28 Aug

MUMBAI: Star India, which is launching Star Bharat from the 28 August at 6 pm, will showcase inspirational stories about journeys of strong and fearless characters that rise for the collective. Celebrating the many facets of Fearless India, Star Bharat unveils a content line-up with strong, rooted...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/FIFA-U-17-WC.jpg?itok=skGC5sxz
FIFA U-17 WC '17: Delhi football fest a curtain-raiser

NEW DELHI: A function under Mission 11 Million (MXIM) programme was held as a curtain-raiser in Major Dhyan Chand National Stadium in the capital over the weekend for FIFA Under-17 World Cup 2017, to be telecast on Sony TV channels, with the objective of promoting football in India, especially...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/BWF-2017.jpg?itok=3Fm52Z8M
Star Sports 1, HD, Hotstar & BWF YouTube to show World Badminton C'ship from 330pm today

MUMBAI: The World Badminton Championships 2017 are scheduled to be telecast live from Monday (21 August) at 3:30 pm India time from Glasgow in Scotland on Star Sports 1 and Star Sports 1 HD. Simultaneously, it will be live-streamed on Star India's Hotstar and YouTube. The BWF championships will...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories