MUMBAI: DuPontThePower of Shunya™ and TIMES TELEVISION NETWORKregisters 5 wins at the recently concluded Direct Marketing Association India (DMAi) Awards and Goa Fest 2014.
DuPont The Power of Shunya™ is a collaborative and science driven platform consisting of two inspiring television series – The Quest for Zero on TIMES NOW and The Challenge for Zero on ET NOW.The 26 part series showcased companies and individuals that epitomize the spirit of Indian ingenuity and how science-driven solutions can help solve some of the key challenges facing India. The TV series were developed in collaboration with Ogilvy Entertainment.In addition to Television the initiative encapsulated a mix of multimedia platforms such as Digital Print, Outdoor, PR and Activation to create and build a sustained interest amongst its viewers and relevant target audience.
The Quest for Zero on TIMES NOW-
Quest for Zero a stimulating 16 part television series that examined the critical challenges facing a growing India, as well as showcasing the exciting opportunities and solutions that are shaping our future. The series followed the stories of each sector’s best-in-class companies and people who strive to unlock the power of zero everyday through their innovations and ideas.
Challenge for Zero on ET NOW-
Challenge for Zero is a motivating 10–episode series which provided a platform for the best student innovations in science and technology across the country. Following a nation-wide search across , an eminent jury selected 16 most impact full innovators and 16 business minds as finalist. to market their innovations on the show.
Jitin Munjal, Regional Director - South Asia & ASEAN, Corporate Marketing & Sales, DuPont, said, “At DuPont, we believe in the power of collaboration to address the world’s most important challenges. We co-created The Power of Shunya™ initiative to start a conversation about the various challenges facing India, and how science can play an important role in solving them. It has resonatedwell with our audiences as we saw our business enquiries jump up by more than 60%. The business success of this program and these 5 awards clearly demonstrate the power of branded content and activation efforts to build customer engagement and reinforce DuPont’s position as a preferred innovation partner. Times Television Network and Ogilvy have been great partners for this program and we hope to receive an even better response from our audience in the season 2.”
Speaking in this context, Hemant Arora, Business Head Branded Content, Times Television Network said, “We are proud to receive the awards and the recognition from the industry. Delivering value to our advertisers has been our focus at all times. TIMES NOW and ET NOW have always been positively influencing it’s relevant audiences through quality content coupled with cutting edge production and marketing which has been the core of our success. In DuPont and Ogilvy Entertainment we found collaborative partnership and the passion to create The Power of Shunya™ – which has set the Global standards for Branded Content emanating out of India.