Television

Times Now preps for Bihar election battle with 3 new data analytics salvos

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/06/times%20now_0.jpg?itok=i9nEJ5cf

MUMBAI: At a time when all national news channels are going in full throttle to win the ratings race as the high octane drama unfolds for the upcoming Bihar Assembly election day, Times Now has armed itself with technical innovations and three proprietary live analytic data tools namely Cluster, Firewall and Spectrum.

Starting at 7 pm on 7 November, the news channel will launch 36 hours of discontinuous live reporting led by editor-in-chief Arnab Goswami. Along with a team of experts, Goswami will analyse the news, exit poll indications and results through exclusives and hard hitting interviews.

Joining Goswami on the panel will be experts such as Sunil Alagh, Saba Naqvi, Sankarshan Thakur, R Rajagopalan, Kumar Ketkar, Hartosh Singh Bal, Ajoy Bose, Arati Jerath, Shahid Siddiqui and Neerja Chowdhury.

Goswami decodes the three proprietary live analytic data tools one at a time. Speaking about them he says, "Cluster is a graphical tool, which analyses results on the basis of social, demographic or political similarities and the profile of a constituency. The second tool Firewall, gives live data analysis that tells you whether any individual constituencies are bucking the overall trend,” informs Goswami.

"For example,” Goswami explains, "if there is a constituency that, say, the Janata Dal has won three times in a row, it is a 'firewall’ constituency -- because for anyone to breach that constituency from the other side will be doubly difficult. So if the exit polls indicate that trend is being bucked, Firewall throws it up, with details of the candidate or party challenging the favourite, and the others in the constituency. While people do this kind of an analysis 10 to 12 hours after the results, on Times Now, it will be done live.”

The third tool in Times Now’s inventory is Spectrum, which has been designed to emulate the concept of a spectrum, putting the result out literally on a band and colour-coding it.

"For example, saffron for the NDA and green for JDU. So the band is colour coded, and as the results come in, the band gets filled with colour. So you can compare the band of this election to the band of last elections and visually a viewer can understand if colour-wise this election is looking like the last election or otherwise,” explains Goswami, adding that the info-graphic will simplify the exit poll analysis for the viewers.

Also keeping the channel on top of its game is its recently announced exclusive partnership with social media giant Twitter to launch a global video service. Understanding the need of the hour, Goswami has no qualms in even dumping full shows on the Twitter owned video curation service Periscope.

"In India, the PMO site and Times Now alone were chosen partners for global video launch of Twitter. In fact, I will be doing the first ever exclusive news show on Periscope, that will go live before the TV coverage commences this Saturday (7 November, 2015) evening,” Goswami reveals in parting.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories