Television

Times Now eyes ‘super’ viewership this budget

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MUMBAI: Times Now, it seems, has made ‘super’ its trademark for shows. After a successful ‘Super Primetime’ that was created during the elections and is on-air even now, the English news channel is creating a special band of shows targeting the budget.

‘Super Budget 2014’ will be a congregation of debate shows, interviews, analysis and discussions with Times Now editor in chief Arnab Goswami and economists like Omkar Goswami, Lord Meghnad Desai, Dr Rajeev Kumar and Sunil Alagh who will discuss issues regarding the common man’s expectations from the budget 2014.

Some of the ‘Super Budget 2014’ shows include Budget Roundtable that is a series of two shows of one hour each with Goswami, Times Now political and economy editor Navika Kumar and will air on 28 June and 5 July. Budget Expectation: World’s Eye on India will show the world’s expectation from the budget with international panelists such as Jagdish Bhagwati and Andrew Ferris. The show will go on air on the same two days for half an hour each. My Budget Wish-list is a series of vignettes that give the common man a chance to voice his opinion of what he wants from this year’s budget.

Speaking on the new programming lineup Times Now, ET Now and zoom chief marketing officer Jatin Bhatt said, “After the highly successful general elections campaign where we garnered the highest numbers by far, we are looking at strengthening our lead by the line up towards the budget. Times Now will have a 360 degree consumer centric marketing program with innovations will help us get more viewers, achieve higher growth and viewership numbers.”

Digital medium is being used to find out audiences’ wish-list for the same. Both the union budget and the railway budget will be covered live on the channel.

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