Times Now expose against VVIP culture gains support

MUMBAI: Almost seven decades since India gained Independence, the roughshod riding ways of the politicians and the VVIPs had pushed aside the rights of the common man and made their everyday life more than difficult. But the ongoing campaign by news channel Times Now against the VVIP Raj has made people come together against such culture.

In keeping with the Times Now ‘Action Begins Here’ campaign launched on 25 February, it has created an impact with people from all walks of life rising in unison to voice against the VVIP culture. The expose on the VVIPs causing inconvenience and hardships to people even during emergencies has seen the campaign gather momentum claims the channel.

The channel first highlighted the special privilege at the railway station in Chandigarh, a special lane for VVIPs where they would zoom past while one was left to battle traffic jams. It resulted in the 'Only for VVIPs' lane being now opened for all.

It also brought to light the reserved special wards in a hospital in Bangalore for the VVIPs even as commoners struggled for a bed and even if they got one, they had to contend with rats and mosquitoes. Then, in Hyderabad where a special lane leads the VVIPs straight to the tarmac of the airport even as normal traffic leaves many a passengers stranded for hours!

On 8 March the channel flashed the traffic snarl from outside Mumbai's National Sports Club of India (NSCI) near Haji Ali to the Bandra-Worli Sea Link only because the Maharashtra Chief Minister's presence at the club made the cops stop other cars from entering NSCI. This led to unruly scenes as people argued with the cops. Later, the CM apologized for the inconvenience caused and promised immediate action into the matter.

The hashtag #VVIPRacism was trending on social media. There were over 26,000 tweets and 33.4 million impressions on Twitter in less than 48 hours. The issue trended globally at number one slot for more than 30 minutes during the News Hour show on 8 March.

The tweets and Facebook reactions are continuing to flow says the channel. Till 9 March morning these figures jumped to 347.1 million potential impressions. (Time Period: 25 February till 2 March, 10 am).

Latest Reads
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People
This special musical video follows Bani J tirade against trolls as a part of ‘Trolled’ series on RISE by TLC

After a power packed punch by Bani J to the misogynistic trollers, comedy sensation Mallika Dua is all set to fire back with her quirks and wits and show the internet hate its place. This will be the second short format music video under the ‘TROLLED’ series and will premiere on Rise by TLC, a...

Television TV Channels Factual & Documentary
Sports dominated OOH viewership in April-May: BARC

Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India's Out of Home (OOH) measurement report. Sports accounted for 70 per cent of viewership, while movies and music enjoyed 10 per cent...

Television TV Channels Viewership
News18 Network launches multimedia campaign to strengthen its position

MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless...

Television TV Channels News Broadcasting
Guest column: TV Analytics on Colors Tamil

Viacom’s entry into a new regional market with channel Colors Tamil has made big news since its launch in February this year. With its sampling phase for content still running, the channel’s performance has a dynamic impact on the regional television landscape. We studied the key viewership...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories