Television

Times Network targets jet set with Luxury Time across six channels

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/27/Ashit%20Kukian.jpg?itok=2UUoM0xO

MUMBAI:  Ever got the liberty to choose a platform for the consumption of your favourite content? And no, we are not talking about digital but our own traditional television. Times Network is launching a new show titled Luxury Time. The show is placed on the weekend primetime slots of not one or two but across six of its channels-  ET Now, Times Now, Magicbricks Now, Romedy Now HD, Romedy Now SD and MN+.

Reason: not dissecting the audience but giving it the power to choose a platform, whether they want to watch the show on the news channels or English entertainment channels.

Slated to go on air from 27 August, the debut season will comprise of 12 episodes of 30 minutes each and will span across categories like travel, lifestyle, personal care, accessories, fashion, gourmet, gadgets and premium stationery. The show promises to showcase luxury in the true sense – luxurious living, aspirational brands, gourmet cuisines, exotic destinations and the likes.

Luxury Time is targeted at the 10.2 million strong English speaking audience and aims to be an international barometer of luxury and sophistication. It has been shot internationally and in various places within India with a bank of three to four shows ready.

“The luxury industry in India is a fast growing industry with an average growth rate of 15 per cent to 20 per cent. Being the strongest in the English language space, reaching to 67 per cent of the English speaking audience, our network attracts the leisured and privileged class of the HNIs,” says Times Network president revenue Ashit Kukian. “This makes the network and the show the best platform for luxury industry to connect with its target audience and offer viewers unique experiences within the world of luxury.

Each episode will feature notable experts and celebrities who will talk about the latest trends in each of the categories. The show promises top brands such as:  Bulgari CEO Jean-Christophe Babin, Chopard co-president and creative director Caroline Scheufele, Tag Heuer CEO Jean-Claude Biver, Breitling VP Jean-Paul Girardin, Maharaja Gajendra Singh ji of The Ummaid Bhavan Palace in Jodhpur, jewelry designer Nirav Modi, fashion designer Raghavendra Singh Rathore and  Gauri Devidayal, Partner – The Table, etc.

He further added “It is expected that in 2020, the average age of an Indian will be 29 years, which reflects that the spending power of this population will continue to grow and they will be spending over 40% of their monthly income on some of the world’s largest luxury brands. And keeping the same in mind, the timing for launching the show now was most appropriate to reach millennial’s who are ready for exclusive experiences. Luxury Time will showcase forward-thinking ideas in luxury travel, business, culture, fashion, food and technology.”

Though the show has no sponsors or advertisers on board as of yet, Kukian believes that once the first episode goes on air, advertisers and viewers will latch onto it automatically. “We have clearly gone with the content need and are open for an advertiser to get on board. Brand integration definitely is a good opportunity and can happen in the future,” he added.

Given the strength of the group, Luxury Time will be promoted across all the networks’ channels. Once it gets good traction, the channel will strategize the show’s marketing on various other mediums.

It will be interesting to observe what benefits will this window to the luxury world bring for the entire network.  

Channels Date / Days Original Telecast Repeat Telecast
Times Now 27th & 28th Aug (Sat & Sun) 6:30 PM 11:30 AM
ET Now 27th & 28th Aug (Sat & Sun) 10:30 PM 3:30 PM
Magicbricks Now 27th & 28th Aug (Sat & Sun) 6:30 PM & 10:30 PM 3:30 PM & 6:30 AM
Romedy Now HD 27th & 28th Aug (Sat & Sun) 10:00 AM 8:30 AM
Romedy Now SD 27th & 28th Aug (Sat & Sun) 10:00 AM 8:30 AM
MN+ 2nd & 3rd Sep (Friday & Sat) 8:30 PM 9:00 AM

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/zindgi%20%281%29_0.jpg?itok=D5hGcSQt
Zee signs four TV-series deal with Eccho Rights

Zee Entertainment Enterprises Ltd. (ZEEL) has signed a deal for four blockbuster television series with the international content distributor, Eccho Rights.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/shantanu%20%281%29.jpg?itok=amxTjuly
Shantanu Gangane leaves Times for Vuclip; will report to Vishal Maheshwari

Times Network’s Shantanu Gangane has resigned as the head of marketing and joined Vuclip as the CMO India. Gangane served his last day on 13 January in Times Network where he was heading the marketing of Times Now, ET Now and Zoom.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/WION%20%281%29.jpg?itok=RBo0kW2A
Zee Media's WION opts for Dalet unified news solution

Computing and creative technologies aid workflow, storage and infrastructure solutions for all aspects of the media and content creation industry. IT solutions providers help with latest computing, networking, media hardware and software to provide the best output.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/zee%20%281%29.jpg?itok=TkZwl1B7
Zee TV launches it's first fiction show of 2017

Zee TV’s first fiction offering of 2017 - ‘Woh … Apna Sa’ is a unique concept that questions prevalent mindsets, pre-conceived notions and the over-generalizations that surround the institution of marriage, love and the eternal quest of finding one’s true soulmate.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Bomanbridge.jpg?itok=-F0FYgM0
CNN, EBS & Discovery buy factual programmes from Bomanbridge

MUMBAI: Bomanbridge Media, a Singapore-based content distribution and production agency , has announced sale of several significant factual programmes in the Asian region, including deals with Discovery Asia, EBS South Korea, and CNN Southeast Asia.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/GRB%20Entertainment-800x800.jpg?itok=Ts-XG-1q
Discovery acquires 'Untold Stories' & 'Cleveland Hustles' from GRB

MUMBAI: GRB Entertainment has announced sale to Discovery of their Latin America and US Hispanic channels. Both picked up several seasons of long-running GRB-produced medical show Untold Stories of the E.R. and Discovery Latin America acquired the new LeBron James series, Cleveland Hustles. Untold...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/DD2-800x800.jpg?itok=rlKSJPwO
N-E programmes can be submitted for DD Arunprabha till 31 Jan

NEW DELHI: Doordarshan has extended to the end of this month the final date for receiving proposals for commissioned programmes in seven different categories for its new DD Arunprabha channel being launched for north-eastern states. The proposals, which were to be submitted by 17 January 2017, can...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Supriya-Sahu-800x800.jpg?itok=Me0jGeSi
DD to offer 104 channels & MPEG-4 STBs by Mar-end

MUMBAI: Doordarshan is preparing to offer 104 channels by March-end, the pubcaster's director-general Supriya Sahu has said. Also, with the aim of expanding its DTH platform, Doordarshan is actively considering coming out with new set-top boxes having MPEG-4 technology. 'FreeDish', at present, she...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/SONY-Story.jpg?itok=d10I7RwD
Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality

Sony Pictures Network India (SPN) has launched its second channel in music genre. The group has strengthened its position in the Hindi music space bringing in Sony Rox HD, a youth-focused contemporary Hindi music high-definition channel.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories