Television

Times Network targets jet set with Luxury Time across six channels

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/27/Ashit%20Kukian.jpg?itok=SL24tGuI

MUMBAI:  Ever got the liberty to choose a platform for the consumption of your favourite content? And no, we are not talking about digital but our own traditional television. Times Network is launching a new show titled Luxury Time. The show is placed on the weekend primetime slots of not one or two but across six of its channels-  ET Now, Times Now, Magicbricks Now, Romedy Now HD, Romedy Now SD and MN+.

Reason: not dissecting the audience but giving it the power to choose a platform, whether they want to watch the show on the news channels or English entertainment channels.

Slated to go on air from 27 August, the debut season will comprise of 12 episodes of 30 minutes each and will span across categories like travel, lifestyle, personal care, accessories, fashion, gourmet, gadgets and premium stationery. The show promises to showcase luxury in the true sense – luxurious living, aspirational brands, gourmet cuisines, exotic destinations and the likes.

Luxury Time is targeted at the 10.2 million strong English speaking audience and aims to be an international barometer of luxury and sophistication. It has been shot internationally and in various places within India with a bank of three to four shows ready.

“The luxury industry in India is a fast growing industry with an average growth rate of 15 per cent to 20 per cent. Being the strongest in the English language space, reaching to 67 per cent of the English speaking audience, our network attracts the leisured and privileged class of the HNIs,” says Times Network president revenue Ashit Kukian. “This makes the network and the show the best platform for luxury industry to connect with its target audience and offer viewers unique experiences within the world of luxury.

Each episode will feature notable experts and celebrities who will talk about the latest trends in each of the categories. The show promises top brands such as:  Bulgari CEO Jean-Christophe Babin, Chopard co-president and creative director Caroline Scheufele, Tag Heuer CEO Jean-Claude Biver, Breitling VP Jean-Paul Girardin, Maharaja Gajendra Singh ji of The Ummaid Bhavan Palace in Jodhpur, jewelry designer Nirav Modi, fashion designer Raghavendra Singh Rathore and  Gauri Devidayal, Partner – The Table, etc.

He further added “It is expected that in 2020, the average age of an Indian will be 29 years, which reflects that the spending power of this population will continue to grow and they will be spending over 40% of their monthly income on some of the world’s largest luxury brands. And keeping the same in mind, the timing for launching the show now was most appropriate to reach millennial’s who are ready for exclusive experiences. Luxury Time will showcase forward-thinking ideas in luxury travel, business, culture, fashion, food and technology.”

Though the show has no sponsors or advertisers on board as of yet, Kukian believes that once the first episode goes on air, advertisers and viewers will latch onto it automatically. “We have clearly gone with the content need and are open for an advertiser to get on board. Brand integration definitely is a good opportunity and can happen in the future,” he added.

Given the strength of the group, Luxury Time will be promoted across all the networks’ channels. Once it gets good traction, the channel will strategize the show’s marketing on various other mediums.

It will be interesting to observe what benefits will this window to the luxury world bring for the entire network.  

Channels Date / Days Original Telecast Repeat Telecast
Times Now 27th & 28th Aug (Sat & Sun) 6:30 PM 11:30 AM
ET Now 27th & 28th Aug (Sat & Sun) 10:30 PM 3:30 PM
Magicbricks Now 27th & 28th Aug (Sat & Sun) 6:30 PM & 10:30 PM 3:30 PM & 6:30 AM
Romedy Now HD 27th & 28th Aug (Sat & Sun) 10:00 AM 8:30 AM
Romedy Now SD 27th & 28th Aug (Sat & Sun) 10:00 AM 8:30 AM
MN+ 2nd & 3rd Sep (Friday & Sat) 8:30 PM 9:00 AM

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/supriya%2Bsahu.jpg?itok=LT0XJXPj
Doordarshan welcomes young anchors, expects CVs by 31 Aug

NEW DELHI: In a attempt to infuse new and fresh talent, the public broadcaster Doordarshan has invited youngsters to join the organisation as anchors and presenters.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/asianet.jpg?itok=Wy0Q6Jox
Asianet News Digital’s suvarnanews.tv claims to have registered 20 times Y-o-Y growth

Asianet News Kannada digital platform www.suvarnanews.tv has reported a phenomenal 20x year-on-year growth. This shows the potential of vernacular in driving the next big wave of digital news growth. As the language with the third highest Internet adoption after Tamil and Hindi, Kannada has emerged...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/freeedish_0.jpg?itok=Pk0x1Gw3
Doordarshan puts off 37th FreeDish auction

The 37th online auction for vacant general entertainment channels on Doordarshan’s free-to-air DTH platform FreeDish slated for tomorrow has been put off.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1_4.jpg?itok=1QESkwZp
Sports entertainment: Mediacorp gains access to ONE Championship content

MUMBAI: ONE Championship, a sports media property in Asia, has established a partnership with Singapore-based multimedia conglomerate Mediacorp. With a reach that spans the nation, Mediacorp will gain access to all ONE Championship content, including its live events.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1_5.jpg?itok=mYZB5KlU
CSA T20 Global League reschedules player draft dates

MUMBAI: CSA T20 Global league has rescheduled its player draft from 19 August to 26 and 27 August. Almost 400 players from 10 countries have confirmed their interest in the league. The owner of Stellenbosch (Brimstone) franchise has meanwhile pulled out of T20 Global League.Therefore, only seven...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories