Television

The television business news conundrum

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/03/News_conundrum.jpg?itok=QlwqcCGx

BENGALURU: There are two major Hindi Business News television channels in India ? CNBC Awaaz and Zee Business. In 2017, until week 37 (Saturday, 9 September 2017 to Friday, 15 September 2017), CNBC Awaaz has been leading the genre in terms of viewership. Zee Business, despite it lower ratings, has viewership that almost equals the viewership of the top 5 English Business channels!

Here are some details ? the combined viewership of the top 5 English Business News channels in week 37 of 2017 as per Broadcast Research Council of India (BARC) All India (U+R) : NCCS AB : Males 22+ Individuals was 1.411 million weekly impressions, with CNBC TV 18 leading with 0.652 million weekly impressions. It may be noted that among the five top English Business News channels is an HD channel ? this is CNBC TV 18 Prime HD.

Compare this with the combined viewership of the two Hindi Business News channels -  4.194 million weekly impressions, with CNBC Awaz scoring a massive 3.029 million weekly impressions and Zee Business 1.165 million weekly impressions according to BARC data for Hindi Business News -HSM (U+R) : NCCS AB: Males 22+ Individuals.  Examination of BARC data for weeks 30 to 38 of 2017 reveals that CNBC TV 18 has been leading the English Business News channels, followed by the Times Groups ET Now at second place. 

BARC data for the only Gujarati Business channel in India ? CNBC Bazar reveals that for some weeks, the channel has higher viewership in the HSM market than the third placed English Business News channel. On combining the channels ratings for the Gujarat and the Daman & Diu (D&D)and Dadra and Nagar Haveli (DNH) markets with its HSM ratings, CNBC Bazar?s ratings sometimes exceed the ratings of the second placed English Business News channel ET Now. Please refer to the chart below for week 38 of 2017 ratings of Business News channels:

public://cnbc.jpg

Please refer to the chart below for comparison of the combined weekly ratings of the Hindi and the English Business News genre and CNBC Bazar. For CNBC Bazar also the TG is NCCS AB: Male 22+ Individuals.

public://cnbc1.jpg

On 5 June 2017, the Prannoy Roy headed NDTV Network took its English Business News channel NDTV Profit off air. The channel, which was earlier turned into a hybrid of business news and entertainment, became a full-time infotainment and entertainment channel with a new name NDTV Prime. Industry sources say that the reason for shutting the business news part of the channel was to cut costs and maximise the potential of entertainment content. It may be noted that the combined ratings of the English Business News channels in the charts above include the ratings of NDTV Profit/Prime, since BARC says that the channel has not informed it as yet about the changes in the genre. Arising from this, the actual combined ratings of the top 5 English Business News channels could be even lower.

Please refer to the table below for breakup of CNBC Bazar?s ratings

public://cnbc2.jpg

The first reaction is that there seems to be an oversupply of English Business News channels in India. The second one is that local language Business News channels in Hindi and Gujarati backed by strong networks seem to be doing better than their English language genre peers based on BARC ratings. Viewers are used to a number of English financial terms, and HSM and local language audiences understand what is being presented to them. India?s growing financial might, India?s growing market, demography that is skewed towards the youth, will attract more and more investors that will need reliable, prompt and correct news, information about their planned investments, about the fate of their assets, about the stock markets and other asset classes. And these reasons could also result in the English Business News channels viewership remaining steady. Maybe the current eco system can support more of the local language Business News channels, but this conclusion has to be supported by additional studies.

CNBC TV 18, CNBC Awaaz and CNBC Bazar are a part of the Mukesh Ambani controlled Network 18, while Zee Business is a channel that is a part of the Essel group that runs a number of channels through various companies. ET Now is a part of the Times Group, one of the oldest and respected media groups in India. A degree of reliability and professionalism is expected from and is delivered by these channels. At the same time, the growth, reliability and ease of availability of useful information on the internet is and will continue to be one of the main competitions for the Business News genre is a fact. Channels that fail to deliver to consumers expectations are likely to fail.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories