Television

The after-effect of Arnab Goswami?s exit

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/02/Arnab-Goswami-800x800_1.jpg?itok=ufCIlhjP

MUMBAI: Seldom in the media industry, there are days when the newscaster becomes the breaking news. November 1 was one such day. November 1 was Arnab Goswami's last day in office. Tuesday?s episode of The Newshour was Goswami?s last.

The dynamic broadcast journalist who is often credited with pioneering debate-style news programming in India has called it a day as the editor-in-chief of the news channel -- Times Now.

Since the news surfaced, the media world has gone loony trying to guess ?what is next for Arnab?? Some speculate that Goswami plans to start his own independent media venture with digital media leanings, based on the strong hints that he had earlier dropped at a conference.

Amid the hue and cry of ?The nation wants to know? what Goswami is up to post-Times Now, a question that hasn?t been entertained is -- what does Arnab Goswami?s exit from Times Now mean for the channel and its network?

While the channel hasn?t come out with an official statement (until the filing of this article) to address Goswami?s resignation, or its plans to find a replacement of Goswami, both as the face of the channel as well as the host of The Newshour, it goes without saying that the channel?s flagship prime time debate show ?The Newshour? that brings the channel its highest ad rates will not retain its brand identity without Goswami?s emphatic voice and pointed questions.

Credited to most often boasting a full ad inventory, the show?s contribution to the network?s revenues is uncontested, and rumoured to be north of Rs 100 crore.

A media expert requesting anonymity outright rejected the Rs 100-crore plus effect on Times revenue that is being bandied about in the news industry circles. According to this expert, the total revenue of Times Network was in the range of Rs 160-170 crore; how could the effect of the departure of an anchor be three-fourths of that figure?

Although he admitted that it would definitely dent Times Network's revenues, he was not willing to put a figure to it. He however acknowledged that The Newshour revenue commanded 8-10x the overall ?Times Now? channel?s ER. He sought to extrapolate a figure at the rate of Rs 20,000 per 10-second ad slot of the program.

While other media experts shied away from commenting on the immediate monetary effect that Goswami?s decision would cost the network, most unanimously agreed that this event will definitely have significant repercussions.

"Arnab has created a distinct identity within the English News consumers mind space. Newshour commands a premium over the channel's operating rates to the tune of 10X, and that will have its impact on perception and pricing of the show. Having said that, organisations are larger than individuals, and Times is an entity that is a seasoned media / news group," said Reliance Broadcast Network Limited's chief business officer Vikas Khanchandani.

Echoing similar sentiments was Dentsu Aegis Network south Asia chairman Ashish Bhasin. ?Whenever someone as prominent and established as Arnab Goswami, who was akin to the face of Times Now the channel, leaves, it does shake up the network. I foresee a period of settling down on the part of the channel, post-Goswami's resignation. Having said that, I believe organisations are larger than individuals and they will find an appropriate content replacement and a presenter on air."

Commenting on the ad rates of the show post-Goswami, Bhasin shared, ?Tying it (Goswami's resignation) to a loss in the network's revenue and business will be making a hasty judgement. Ad rates aren't as spontaneous as the stock exchange. The first effect, if any, will be on the viewership numbers. Only if the viewership numbers continue to drop for a prolonged period of time will there be an effect on the ad rates.?

Whether Goswami?s goodbye will blow a hole in Times Now?s pockets or whether The Newshour will retain its glory amid loyal advertisers, or whether the network will replace the debate show with an equally engaging content are things that we can?t put a finger on for certain. What we do know for sure is that Goswami quitting Times Now is unprecedented in the industry.

Said senior journalist in CNN-News18 is Bhupendra Chaubey: I have not worked with him for almost 10 years now but, what I remember of him as a colleague in NDTV, he is a bright companion. I wish him all the luck with whatever he plans to do.

Similarly senior media executive and BTVi COO Monica Tata too expressed her shock upon hearing the news. ?Waiting to hear more news about his future plans,? she added.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/zee.jpg?itok=cSVH9EqA
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/Zee-TV.jpg?itok=lBZaLw5Q
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/old.jpg?itok=VayqOVWq
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/epic.jpg?itok=YUXKfF_T
EPIC CHANNEL CELEBRATES 4 YEARS OF GENRE DEFINING CONTENT

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/all.jpg?itok=Bl1B0RFF
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/vimal.jpg?itok=vZMIDq7y
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/zee.jpg?itok=A45zgrUK
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/mnx.jpg?itok=kkSouPMq
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hk.jpg?itok=_7gx18dv
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories