Television

Star Sports fuels team YUWA’s aspiration to play the USA Cup

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/09/StarSports_Logo.jpg?itok=W1ywOodE

MUMBAI: STAR Sports successfully completed a fund-raiser campaign that turned the dream of the immensely talented girls from YUWA into reality, as they participate in the coveted football tournament USA Cup, to be held in Minnesota from July 15 to July 19. The USA Cup is one of the largest youth tournaments in the world with more than 1000 teams participating.

YUWA, an NGO based in Jharkhand and led by an American national Mr. Franz Gastler, uses football as a platform to combat child marriage and human trafficking in India and instils confidence and skills in young women affected by such social evils. The girls from YUWA, with their incredible talent and unflinching dedication, have victoriously crossed over several hurdles, fighting multiple ills that plagued their lives, such as poverty, malnutrition and gender-discrimination. They have deeply inspired millions around the world with their achievements, as they made the headlines last year by bagging a Bronze medal in an international youth tournament, the Gasteiz Cup held in Spain.

The girls from YUWA never failed to persevere and relentlessly made countless efforts under the rigorous training from their mentors to participate in the globally prestigious football tournament, USA Cup. While the girls battled against all odds with their hard work and focus to reach greater heights, travelling to the United States for the tournament was the only obstacle in their way. STAR Sports, committed to spurt sports development in the country at the grassroots level, stepped in to support the girls to participate at the games. The network further went on to tell the deeply inspiring tale of the girls through a gripping TV campaign in the month of May to muster mass support, creating a cycle of attracting more funds. Corporate organizations and people across the length and breadth of the country happily came forward to help Team YUWA realize their dream journey to the US.

In addition to Star Sports funding the travel the campaign gathered funds from major corporations, such as market research firm Quantum, DTH service provider Tata Sky, electronic major Lenovo and people from all over the country through a web-based crowd-funding platform called Ketto.

Mr. Nitin Kukreja, President – Sports, STAR India, expressed his delight on this achievement, “We are extremely pleased to have led this initiative to a fruitful conclusion. The story of the YUWA girls touched our hearts and we wanted to make an honest effort to fulfil their dream of participating in the USA Cup. We, at STAR, truly believe that sports have the power to transform the lives of people and Team YUWA is a great example of it. I would also like to take this opportunity to wish the girls great success and hope that they have a good time out there.”

This initiative by STAR Sports comes in-line with the media conglomerate's promise of creating local heroes in the country and spawn a new sporting culture. As part of this commitment, STAR has also heavily invested in nurturing international and national leagues for various sports such as hockey, football and kabaddi.

Mr. Franz Gastler, Founder and Executive Director, YUWA said, “I'd like to say a huge Thank You to Star Sports from all of us at Yuwa for the work they have done. The campaign has been a huge success since its launch and I can't understate how much buzz has been created around Yuwa in this short amount of time. Our inbox has been flooded daily with messages of support. We’re truly proud to see the brand Star Sports on our jerseys”

Team YUWA will be India’s only representative in the USA Cup, which allows teams to participate under various age groups across 9 years and 19 years.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/BARC_1%20%281%29.jpg?itok=4rZPuncb
BARC week 11: Star Plus & Sony Pal continue to dominate the GEC market

In week 11 of Broadcast Audience Research Council (BARC) India data, Star Plus continued to led both the market Urban and (U+R). Sony Pal maintained its leadership position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/swany%20%281%29.jpg?itok=-_wxhmwF
Depute law officer to probe NDTV tax case, Swamy urges FM

Rajya Sabha MP Subramanian Swamy has recommended through his Twitter handle that the finance ministry should field a Law Officer with the integrity to challenge NDTV's income tax case of Rs.525 cr failing which it would have to face protest by him (Swamy.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Shots-Fired%20%281%29_0.jpg?itok=Mdip66Cr
'Shots Fired' starring Hunt to debut on Star World Premiere HD

Star World Premiere HD turns up the drama this month with the gripping limited TV series ‘ Shots Fired’ that will exclusively air on the channel every Saturday, 10pm starting 25 March.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/master%20%281%29.jpg?itok=G0-nG5vY
Barbie reaffirms ‘You can be anything’ with MasterChef on Star World

Barbie’s message of You Can Be Anything is going to spread far and wide, reaching out to moms and kids, with Barbie’s latest association as the presenting sponsor for popular TV series – MasterChef U.S. Junior season 5 that will air every Sunday at 9pm on Star World and Star World HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/ndtv%20%281%29.jpg?itok=_sClALIX
NDTV back with 'Get The Look' with Ambika Anand

One of India’s premier lifestyle channel, NDTV Good Times, is back with its fashion makeover series ‘Get The Look’ with Ambika Anand. The longest running fashion makeover show on Indian television is donning a whole new avatar this season, as it celebrates Cutting Edge Indian Style by exploring...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/roy%20%281%29.jpg?itok=__3FJj_i
NDTV India ban reversal: Centre wants apology, counsel seeks time from SC

The Central Government on Friday told the Supreme Court that the one-day blackout order against New Delhi Television Ltd (NDTV) India will be reversed only when the channel offers an apology for its coverage of the Pathankot militant attack on 2 January last year.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/raghav-bahl%20%281%29.jpg?itok=5kSEgS_c
Raghav Bahl favours 'reverse mentoring' in media, awaits licence to start channel

Senior media professional Raghav Bahl believes senior editors need to encourage the thoughts of young journalists as "their perspective towards news is different and connected to the new-age digital readers."

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Sidhu%20and%20Prasana%20Krishnan.jpg?itok=Fa3HzH4E
IPL: Sony will have Telugu, Tamil & Bengali feeds, non-committal on Sidhu

MUMBAI: Sony Pictures Networks India is planning to inject adrenaline into the 10th season of the annual cricket fever beginning 5 April. Having over 361 million viewers glued to the screens during the last season, Sony network will continue to have Telugu feed for this year’s edition as well. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/greenhouse-key_0.jpg?itok=_tVCfSqC
Keshet & Ananey bring teen & kids series to India

NEW DELHI: Global production and distribution powerhouse Keshet International (KI) and Ananey Communications Group have partnered to bring teens', tweens’ and kids’ series to the global market in KI’s first foray into the genre.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories