Television

Sports Flashes ropes in Saregama's / Network18's Sinha as CTO

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MUMBAI: Keshaw Sinha has become the chief technology officer (CTO) of Sports Flashes, one of the top sports apps of the country. He was the chief technology officer of the music label Saregama in his last assignment and has earlier been the Head of Technology at Network 18 and Zapak. He is also the Co-founder of the app along with Raman Raheja who is the Chief Executive Officer of the firm as well.

An IITian Mumbai Alumni, Sinha leverages over 20 years of experience in product and technology in various sections like Media & Entertainment, VAS, Online Gaming, Product Development, Financial Market & Analysis, Retail, Telecommunication, Pre-Press etc. His previous work stint included brands like pH Solutions (Mumbai-based product and service firm), Network18 where he launched and improvised on FirstPost.com & moneycontrol.com, Zapak (gaming portal of the Reliance ADAG), Patni Computers and Qwest Corporation.

Sinha will be responsible for building and developing the product further for better user experience. “Keshaw has been a master of creating & mentoring landmark products in the digital space and it’s a pleasure to have him on board as the CTO. His skills would help us grow further by leaps and bounds," said Raheja.

Sinha’s future plans also include launching Sports Flashes in various global markets. “Sports is seeing a revolution of sorts in India and I would like to see Sports Flashes lead the Digital Revolution in the Sports Industry,” added Sinha.

Available in five languages, Sports Flashes was launched in August 2016. It has already reached a mark of 200,000 users and 4.5 million screen views in just 150 days. Pegged as a One stop Sports App for ‘Everything about Sports’, it had started with 70-words trending stories and now carries the Sports Flashes TV that shows many domestic & International sports events live besides live match scores, ball by ball commentary, tips by champions like Sushil Kumar, gossips from the sports world and astro predictions.

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