Television

Sony Pictures Networks India acquires exclusive archery broadcast rights for the Indian sub-continent

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MUMBAI: World Archery and Sony Pictures Networks India Private Limited (SPN) have signed an exclusive broadcast deal that will see broadcast of major international archery events across eight territories of the Indian sub-continent: India, Sri Lanka, Bhutan, Pakistan, Nepal, Bangladesh, Afghanistan and Maldives. The agreement covers the 2019 Hyundai Archery World Cup season and the 2019 Hyundai World Archery Championships, which acts as the primary qualification event for the Tokyo 2020 Olympic Games.

The profile of Archery in India is rising thanks to world-class performances from athletes like Deepika Kumari, a five-time medallist at the Hyundai Archery World Cup Final and star of the Netflix documentary Ladies First, and world number eight Abhishek Verma. The Indian team announced its line-up for the upcoming international calendar in March. Kumari, Verma and the rest of the Indian world championship team will open the season at the first stage of the 2019 Hyundai Archery World Cup in Medellin, Colombia at the end of April.

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