Shah Rukh Khan inaugurates the new identity of ABP News SBS at Telebrations

MUMBAI: In a star studded evening, ABP News Saas Bahu aur Saazish, the No.1 show of Indian Television News celebrated its 10 year of leadership and revealed the new identity of the program. Right from King Khan- Shah Rukh Khan to leading actress Deepika Padukone, to Abhishek Bachchan, Sonu Sood and Vivaan Shah together with famous faces of Indian Television like Karan Patel, Nia Sharma, Rashmi Desai, Neelu Vaghela etc. inaugurated the much awaited identity of Saas Bahu aur Saazish.

On this big day, the SBS 10th year evening witnessed hundreds of Television Stars coming together to a glorious evening, wherein the industry, together, felicitated 10 Impact makers of Indian Television. These awards are bestowed to those whose contribution to Indian Television industry is par excellence and they with their zeal and hard work have done path breaking, trend defining work for years. These 10 big stalwarts who received the coveted “Achievers awards trophy 2014” were Annu Kapoor, Prem Krishen/Sunil Mehta, Cineyug (Mazhar Nadiadwala/ Aly Morani), Ali Asgar, Dilip Joshi, Neelu Waghela, Shivaji Satam, Sandip Sikand, and R.D Tailang.

On the occasion, Ashok Venkatramani, CEO, MCCS India said “Saas Bahu Aur Saazish is the program which has become the household name among Indian woman. 10 years back when we started SBS, the idea was to report all the crucial happening of soap operas which at that time were beginning to engulf the Indian audience. Today with the new identity launch, we are looking forward to become more sharper in our reporting and reach to our SBS Family. On the 10th year of Telebrations, we would like to thank entire entertainment industry, our viewers, and partners who have been supportive throughout. We look forward to provide entertaining content along with keeping the values of reporting alive"

The team of Happy New Year, who were also the film partner of the Saas Bahu aur Saazish Telebrations, were completely enamoured by the show. Shah Rukh Khan said, “Saal ki Sabse Entertaining Film, Mil rahi hai Saal ke Sabse Entertaining Program se” (This year’s most entertaining film is meeting the most entertaining program of Indian television”) and hence the celebrations is on the card. Shah Rukh along with his complete co-stars (Deepika Padukone, Abhishek Bachchan, Sonu Sood, and Vivaan Shah) called many TV stars on stage and gave them multiple dares including tongue twisters, Dance like Vivaan, speak like Abhishek Bachchan. The highlight of this segment was Deepika Padukone making the leading ladies of Indian soap operas dance on her peppy number “main Lovely ho gayee yaar” thus taking the audience to a huge uproar.

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