Television

Sahu to lead resources & distribution-hit Doordarshan news channels' repositioning

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MUMBAI: DD India, the Indian pubcaster Doordarshan’s international channel, is prepared to become an English news channel. The bilingual DD News could soon air only Hindi news, PTI reported. However, the Sanskrit programming on DD News would continue.

The idea and decision of repositioning DD's key channels were made after Prasar Bharati board's brainstorming meeting, sources told PTI. The discussion on the two channels was initiated by Prasar chairperson A Surya Prakash.

After the meeting, the board directed that the channels need to be repositioned soon, and asked Doordarshan director-general Supriya Sahu, and other top officials to work in this regard.

Owing to paucity of resources, while DD India has struggled to grow up to the level of a leading global channel, DD News has had its own issues. It is a type of hybrid channel, which delivered news in English as well Hindi.

While many earlier expected that DD India would be ranked with the best of channels, its impact was affected by a combination of factors, including poor distribution and a resource crunch. At the meeting, it was decided that DD India will now be seen in a new form -- as an English news and current affairs channel catering to both, domestic and international audience.

The Prasar board members also came to the conclusion that DD News would be made a Hindi news channel. It was felt that viewership was affected since Hindi and English news bulletins alternate on the channel.

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