Revamped IBN7 to focus on ‘news’ and not ‘views’

MUMBAI: In a bid to differentiate itself in the crowded Hindi news genre, IBN7 of the Network18 group has decided to re-launch itself once again.  

It was in July 2013, that the channel had revamped itself.  Now on 19 October, it will again undergo change to reposition itself with the new tag line ‘Hausla Hai’, a fresh perspective and a committed team of reporters, new shows and pacier and cleaner graphics.

Network 18 News president Umesh Upadhyay stated that the re-launch will be a defining milestone for the channel.

“Our increased focus on news as against just views, clean look and feel, our unmatched footprint and coverage and our focus on strong journalistic values will resonate with the Hindi news viewers. We already have an exceptionally strong team with senior journalists like Sanjeev Paliwal and MK Jha which has become stronger, more vibrant and more credible with the addition of our new team members.”

With over 2,200 reporters across the country, the channel plans to focus on providing more news as opposed to views and opinions that it says have become the norm on most news channels.

The changes at the channel are being fronted by established faces of television like Sumit Awasthi, Richa Anirudh and Akash Soni along with Navjyot Kaur, Tejasvi Chandok Nayyar, Payal Bhuyan, Himani Naithani, Pankaj Bhargava, Amrit Anand and the channel’s present team of journalists and reporters.

As part of the new launch, IBN7 will also be launching several new shows. From a programme that will showcase news from every nook and corner of the country called Desh Din Bhar to a big town, big story show named Rajdhani Express and a show dedicated to the latest buzz and trends in the social media space called INews. The prime time programming on IBN7 is also being strengthened with a new show Aath Baje which will be a round-up of news and will also deep dive into major issues. This will be followed by a rejuvenated India Nau Baje which will have short format news, packages and newsmaker interviews and a new crime bulletin called Crime News.


Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories