Television

Republic Bharat has made a smashing entry into the Hindi News genre

The channel delivered a reach of 73 Million in Week 1

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/14/REBUL.jpg?itok=uEPhEqFI

MUMBAI: The Week 1 performance means that in just 7 days Republic Bharat has made tremendous inroads and on boarded audiences that some established brands have taken many years to reach. The breathtaking start for Republic Bharat, which delivered exclusive after exclusive in novel formats within the hard news space, has not only shaken up the entire Hindi news genre with its thunderous entry but has also sounded the bell for all content players in Hindi news ahead of the crucial election.

Coming on the back of storming into English news with Republic TV in May 2017, Arnab Goswami’s Hindi news brand’s Week 1 reach is unprecedented when compared to other launches within the Hindi Genre. The Highest reach genre which is Hindi Movies has seen 2 launches in last 3 years i.e. Rishtey Cineplex and Sony Wah andboth the channels launched with a reach of 5 Crs in its opening week and have grown today 3X of their entry reach numbers.

Meanwhile, continuing his run of being the top-news anchor in the country, Republic Bharat’s editor-in-chief Arnab Goswami’s own 7pm debate show, Poochta Hai Bharat, on his newly launched Hindi channel has garnered the highest reach in the genre.

“This is a brilliant start. Republic Bharat has beaten six channels and has a reach of seven crore plus in week one. No Hindi channel has had such a start and it's a matter of time before we hit no 1 now,” Republic Media Network editor in chief and managing director Arnab Goswami said.

Bharat’s extensive focus on big stories within its first week of broadcast creative massive impact with #MamtaBlocksCBI  and #ShardaStings which not only delivered blockbuster impressions on social media but have also got Republic Bharat the #2 position in West Bengal.

Republic Network CEO Vikas Khanchandani said, “We are extremely happy that Republic Bharat has opened the charts with a massive 73 Mn reach in its maiden week. Our distribution and content teams have worked very hard to give us this fantastic start within the mass reach genre. The reach garnered is the highest that any new hindi channel launch has delivered in its opening week in the last 3 years. I am extremely confident that with this magnificent start the channel will move into the top slot much faster than I anticipated. I am extremely grateful to our audiences and partners that have helped us with their support and acceptance within the Hindi news category.”

With Republic Bharat leaping into the market and basing its content on bringing back hard news to Hindi news television right from Week 1, the large-scale debut of the channel clubbed with its unmatched launch-week reach means that the channel is all set to be a front runner in the category in the big election season.

IPG Mediabrands CEO Shashi Sinha said, “The Republic team has worked hard to deliver a reach of 73 MN in its week of launch. They have given a repeat performance on their launch strategy by delivering big breaking stories and delivering massive reach. It's a very good start and will give them an opportunity to build reach and market share in the coming weeks as the news genre sampling is very high in the run up to Elections. The Hindi genre is seeing an entry of another strong brand after a long gap of 6 years.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/news.jpg?itok=P1PZFbcT
DD News English to hire 90 people

DD News English is expanding its workforce and has announced vacancies for around 90 posts including anchors and reporters.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/bbc.jpg?itok=FB5YD4PT
BBC News Chinese content now live on Yahoo Hong Kong platforms

MUMBAI: Text and video content from the BBC News Chinese website bbc.com/chinese now features on the popular Hong Kong news portal, Yahoo Hong Kong, and its mobile apps, Yahoo Hong Kong News and Yahoo TV.  Thanks to an agreement between BBC News and Yahoo Hong Kong, the BBC News Chinese content...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/music.jpg?itok=PG5izGaj
Music Inc. 2.0 concludes on high note with 100 speakers and 600 participants

MUMBAI: The second edition of Music Inc. 2.0 witnessed phenomenal success with the coming together of thought leaders, young entrepreneurs and brand representatives to discuss trends shaping the music space. Over 600 delegates and over 100 speakers participated in this two day thought fest.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/sony.jpg?itok=JgG5Kjr6
Sony Pictures Networks India acquires the exclusive media rights for World Cup Kabaddi 2019

MUMBAI: Sony Pictures Networks India Private Limited, (SPN), has acquired the exclusive media rights for World Cup Kabaddi 2019, which will be held in Malacca, Malaysia from July 20 to July 28, 2019. The agreement with Malaysia Kabaddi Federation gives SPN the rights to televise the tournament on...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/warrior.jpg?itok=2xSj_nBn
Bruce Lee’s 48 year old dream ‘Warrior’ Set to premiere in India on Star World

MUMBAI: Star World, India’s leading English Entertainment channel has been home to best English entertainment content. Now the channel is all set to raise the bar with its new and exciting programming slot called S.T.A.G.E-Shows. That. Are. Gonna. Explode. Under the umbrella of this much...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/ch.jpg?itok=PMPnqxcU
English GEC genre emerges as most benefitted in Chrome DM week 25

English GECs genre has grown by 5.16 per cent in week 25 of Chrome Data Analytics and Media. In this genre, Comedy Central channel gained the highest OTS with 30.7 per cent in HSM excluding less than 6 metros markets.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/tk.jpg?itok=zrLFGg2m
BARC week 24: Dangal regains pole position across genres

Enterr 10 TV’s Hindi GEC Dangal regained first place in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels in week 24 of 2019  (Saturday, 8 June 2019 to Friday, 14 June 2019, week or period under review) after a short hiatus. The channel had been placed second in the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/bajaj.jpg?itok=WUq_Oz2N
Win big in this Cricket World Cup with Bajaj Finserv’s #EMINetworkPowerplay

MUMBAI: Bajaj Finance, the lending arm of Bajaj Finserv, has announced its #EMINetworkPowerplay campaign. Through this campaign, Bajaj Finserv intends to ride on the excitement and celebration of the Cricket World Cup  and engage with the die-hard Indian cricket fans, giving them an opportunity to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/cilolrs.jpg?itok=cF-KzArU
COLORS INFINITY creates an all-inclusive BFF experience for viewers of Jeep presents BFFs With Vogue powered by RealIsADiamond.in

MUMBAI: Viacom18’s premium English Entertainment channel – COLORS INFINITY binds its superlative on-air programming propositions with deeply engaging and innovative marketing endeavors to create a wholesome experience for viewers of their latest homegrown show – Jeep presents BFFs With Vogue...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories