Television

OBESITY AMONG DIABETICS ON THE RISE IN URBAN INDIA, new study finds

A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on th

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/14/aib.jpg?itok=uf8pY5yM

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of The D Picture study, Kantar Health's new robust report that provides a unique and comprehensive understanding of T2D patients. The large syndicated study, which encompasses a sample size of 1,500 patients over 21 cities, provides in-depth insight into T2D patients' attitudes and behaviors, and captures the latest trends on demographics, symptoms, diagnosis, treatment, monitoring and the digital habits of T2D patients across the country.

"The D Picture study is of critical importance because it brings patient centricity in the healthcare ecosystem to the forefront and will help the market evolve according to patient needs,” said Gauri Pathak, General Manager India, Kantar Health, a global leader in healthcare market research and consulting. "In today's digitally-enabled world, patients are becoming increasingly empowered to make choices related to managing their health. Healthcare companies need to understand the patient’s relationship with their illness and place patients at the heart of conversations with doctors, especially for chronic conditions such as T2D, where factors such as lifestyle decisions significantly impact outcomes beyond medicine efficacy."

Key findings of the study include:

96 percent of patients were not aware of their body mass index (BMI).
More than half of patients were found to be overweight or obese.
25 percent of male diabetics report being smokers.
Patients say they frequently consume large meals, as opposed to T2D friendly smaller meals.
There is an increasing trend towards consulting a diabetes specialist for diagnosis consultation

Highlights of The D Picture Study

·         The study divides respondents into socioeconomic, gender and age brackets. It also breaks down the patients into segments, such as the number of years they have been dealing with the disease (from one to more than 10 years), their marital status, profession, hereditary issues, BMI and insurance coverage status.

·         The study provides deep insights into the awareness levels among patients to the type of diabetes they are diagnosed with, diagnostic tests available, diabetes-related complications and perceptions on the causes of diabetes – thus delivering a wealth of information to healthcare providers on patient attitudes and behaviors toward diabetes management.

·         The study reveals background details on the diagnosis, including how patients were diagnosed, category of doctors behind such diagnosis, place of diagnosis and the relevant tests that were conducted.

·         The study shows dedicated segments on initiation of treatment, brand preference in the use of insulin, blood glucometers and the use of artificial sweeteners.

·         The study indicates complications that arise and how patients are addressing them.

·         The study provides insight into doctor switching behavior and key expectations from patients on doctors.

·         The study offers valuable insight on patients’ digital life, which influences their thinking, lifestyle choices and treatment choices. It segments patients based on usage of digital media, as well as how they are using the internet to talk about T2D.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Lalitha_Jewellery.jpg?itok=Eo9CC0e9
Lalitha Jewellery is top brand in BARC week 15 data

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee.jpg?itok=9Al8LHQ2
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/discovery.jpg?itok=WGXlMjdq
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kulfi.jpg?itok=01s17mME
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural

MUMBAI: Sony Pal is the new entrant, securing tenth position by replacing Star Utsav in Hindi GEC (U+R) as per Broadcast Audience Research Council (BARC) data for week 15 of 2019. In rural and urban markets, no changes were observed.  Hindi GEC (U+R)

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/chromeDM.jpg?itok=XGf0IdQo
English News genre only gainer in Chrome DM week 15

English News grew in week 15 of Chrome Data Analytics and Media by 0.80 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tv18.jpg?itok=98MHStsC
Watch breath-taking wedding celebrations and beautiful love stories as FYI TV18 brings “Our Wedding Story” this April

Every wedding is special and beautiful. And the upcoming series ‘Our Wedding story’ provides a ringside view into heart-warming love stories and their blossoming into matrimony.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/namotv.jpg?itok=zQVdESN9
EC asks NaMo TV to withhold election content prior to poll days

The scrutiny of NaMo TV has increased. According to a PTI report, the channel has been asked to not display any ‘election matter’ prior to poll days, as prescribed in the electoral law. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/discover.jpg?itok=WPu268zJ
Discovery Communications: Francesco Molinari signs exclusive global content deal with GOLFTV

GOLFTV today announced a deal with reigning Open champion Francesco Molinari to produce a range of exclusive content for the live and on-demand video streaming service.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories