Television

Now BBC trains its lens on Indian elections

MUMBAI: Not only political parties but news channels of every hue are gearing up for what is being billed as the mother of all general elections witnessed by this country.

 

The latest to hit the 2014 election trail is BBC World News, a broadcasting network that needs no prior introduction. For the first time, BBC will be broadcasting live from India with three of its best-known anchors flown into the country to present their shows from the subcontinent - Jon Sopel with Global, Mishal Hussain with Impact, and Babita Sharma with Newsday.

 

A week of special programming will lead into the main programming starting on the first day of polling on 7 April. This will continue for a week with the three anchors, along with special editions of India Business Report and Talking Business with Linda Yueh. Thereafter, it will rely on the expertise and knowledge of BBC teams in Delhi and Mumbai and the BBC Hindi service.

 

Alongside the television programming, an Indian version of the bbc.com mobile site will be created for users to land directly on the India page upon clicking the main url. The online content will be trilingual, with predominantly English content along with some in Hindi and Tamil. Among others, the shows will explore angles such as what the election means for India’s neighbours like Pakistan and China and what it means for the rupee.

 

“India is a massive market. The mobile penetration here is close to 200 million users. Our mobile traffic is up by 350 per cent in three years and there are profound changes going on here. The new India mobile edition will provide a tailored experience, including top India news stories along with global news headlines, video, business, sport and the best from our features content,” says BBC Global News CEO Jim Egan. “It’s a very big editorial undertaking for us. We haven’t taken the channel on the road like this. Topics that interest world audiences such as politics, economy, defence and culture, will be covered. We won’t do it superficially or trivially but bearing in mind that a majority of our viewers are outside India, we won’t do in-depth analysis like local channels.”

 

BBC correspondent-anchor Sopel is excited to be covering elections live in India. “Election in India is important because India is important. We have a polling day and you have a polling month! That’s because your total electorate is 840 million and the UK just has 48 million,” he says.

 

While adding a local flavour to its programming, the global broadcaster will ensure it serves BBC values such as impartiality, fairness and balance. “No other international channel has the network of specialist language correspondents that we have,” says Sopel.

 

On the cards is a marketing campaign in major metros like Delhi, Mumbai, Bangalore and Chennai to let audiences know about BBC’s election coverage both on- and off- air. As of now though, BBC is busy figuring out whether to place the satellite dish in Mumbai or the national capital, depending on costs and feasibility.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/Untitled-1_1.jpg?itok=ULSnJDwF
PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo

Prime Minister today urged television channels to participate pro-actively in the Swachh Bharat programme as creativity may lead to new ideas and new slogans which can inspire people.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/sports-tv.jpg?itok=Azsi0RgC
Task Force being set up to study preparations for next three Olympiads

NEW DELHI: India sent its largest contingent to the Rio Olympics 2016, with even Sports Minister Vijay Goel being present there.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/dish-auction.jpg?itok=tMqn0-hx
Freedish slot e-auction on 15 Sept, reserve price Rs 4.3 cr

NEW DELHI: The country's only free-to-air direct-to-home platform Freedish has slated its 30th auction for 15 September, which also coincides with the day Doordarshan first started beaming in 1959.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/start-up-india1.jpg?itok=Ye1xuedl
DIPP wants to launch startup TVshow & channel

MUMBAI: Well, well, what will happen next under Indian prime minister Narendra Modi. The Indian leader has been at the forefront of declaring that innovation and business enterprise from young Indians is what India needs to drive it to the super power status that it deserves. Hence, the initiative...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/Ashit%20Kukian.jpg?itok=U_PPQzWB
Times Network targets jet set with Luxury Time across six channels

MUMBAI: Ever got the liberty to choose a platform for the consumption of your favourite content? And no, we are not talking about digital but our own traditional television. Times Network is launching a new show titled Luxury Time. The show is placed on the weekend primetime slots of not one or...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/PunitMishra_tcm.jpg?itok=jf1azT7O
Zeel hires Unilever's Punit Misra to head domestic broadcast business

MUMBAI: The Essel group owned Zee Entertainment Enterprises Limited (ZEEL) has filled the missing peg on its leadership roster: the CEO of its domestic broadcast business.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/Son%20Of%20Zorn.jpg?itok=SQ-10ZNp
Star World & Star World HD to air 8 new prime time shows across the week

In today’s fast-paced world, consumers have the innate desire to receive instant services and real-time information. The fear of missing out on the latest trends, including the latest and most talked about TV shows has become very real for consumers. As leaders in English entertainment, Star World...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_7.jpg?itok=sGC0zzP5
Headhunt on for Siddharth Roy Kapur replacement

Rumours have been floating around about the departure of Disney India managing director Siddharth Roy Kapur for the last fortnight to get into film production.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_37.jpg?itok=Xu8H8Nm0
CNBC-TV18 to host the 11th edition of IBLA

CNBC-TV18 is back with the 11th edition of the prestigious India Business Leader Awards (IBLA) 2015-16.The visionaries that have led India's glorious journey from the front are the champions that CNBC-TV18 looks forward to saluting at the award function which will take place on 30 August in New...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories