MUMBAI: After an unprecedented performance in the year 2013 and now 2014, India’s New News leader NewsX has come up with a brand new look. The new NewsX embraces rapidly evolving needs of today’s viewer and with its new features provides viewers a clean and crisp news viewing experience. The new on-air presentation features a lively and contemporary appearance with vivid blue & red colors. The enhancements also include new type and font sizes and greater depth to images and video. The new look is in line with the channel’s profile, which caters to the young, affluent and urban viewers within the SEC AB category in the 25-44 age group. With its differentiated strategy and a broader spectrum of content mix, the channel has managed to create a unique place in the minds of viewers and advertisers.
Speaking on the occasion, iTV Network MD Kartikeya Sharma which owns and runs NewsX said, “Over the last few months, NewsX has become the home of breaking news, in-depth coverage, analysis and hardcore news reporting from the ground and this is a significant new phase to build our growth story.”
New look NewsX to also feature new shows
Along with the new look; NewsX has also come up with 2 big shows that are unique and exceptional. Recently, the channel launched ‘Decode India with MJ Akbar’, a unique show where the guest leads the questions and discussions. Every episode, our guest questions, debates, gives his opinion and probes MJ Akbar on a topic of national significance. The show airs on every Sunday at 10 am and 10 pm.
Yet another unique show ‘Ideas that shaped Indian democracy’ is coming up soon which will see one of India’s illustrious journalist and TV show host Vir Sanghvi take us through a momentous journey of rediscovery as he handpicks the biggest ideas that shaped the world’s largest democracy.
iTV Network CEO R K Arora said “Our success in the recent times only reinforces our belief in News not noise. We are glad that our strategies have resulted in unparalleled success for the channel. Our constant endeavor is to produce and present news in the most engaging manner”.