Television

News Express brings Sanjeev Kumar as network sales head

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MUMBAI: After quitting India TV and joining News Express as CEO, Vinod Kapri has been working on getting his A team together. The latest to be recruited is  media professional Sanjeev Kumar who will be heading  the channel’s network sales.

Kumar has over seven years of experience, the last being as the country head for ANN7 in South Africa. He has also worked as a vice president of sales at Zee News handling the channels Zee News, Zee UP/UK, Zee Punjabi, Zee MPCG. He was also associated with the Outlook group and Bennet Coleman and Co.

Kapri says, “Sanjeev Kumar has a very rich experience of media sales and is a step further in our endeavour to build a team of best professionals in media.”

He has already beefed up the channel's editorial and managerial teams and is also focusing on improving  its distribution.  Amit Tripathi was earlier roped in as COO, Satish K Singh as the editor, Ravikant Mittal as managing editor and Jacob Matthew as executive editor.

While the channel isn’t available on a lot of platforms as of now, it has struck a deal with one of India's  biggest DTH operators – Tata Sky – recently. Close to 11 million subscribers will get to watch News Express from 5 February onwards.

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